EMARKETER How Retail Media's Success Is Powering the Rise of Commerce Media Across Industries
EMARKETER Analyst Report
Retail media is on track to claim 1 in 5 ad dollars as advertiser demand for first-party data grows. Other industries, including finance and travel, have taken notice of retail media’s explosive success and are evolving the commerce media playbook to monetize their rich first-party data – and meet changing advertiser needs.
Download this analyst report from EMARKETER and LiveRamp to:
- Discover early stage growth opportunities for commerce media networks
- Explore three trends reshaping retail media and five strategies for media network success
- Learn what’s driving media network opportunities in the finance and travel industries
Get your copy of “How Retail Media’s Success Is Powering the Rise of Commerce Media Across Industries” now.
Retail media is on track to claim 1 in 5 ad dollars as advertiser demand for first-party data grows. Other industries, including finance and travel, have taken notice of retail media’s explosive success and are evolving the commerce media playbook to monetize their rich first-party data – and meet changing advertiser needs.
Download this analyst report from EMARKETER and LiveRamp to:
- Discover early stage growth opportunities for commerce media networks
- Explore three trends reshaping retail media and five strategies for media network success
- Learn what’s driving media network opportunities in the finance and travel industries
Get your copy of “How Retail Media’s Success Is Powering the Rise of Commerce Media Across Industries” now.
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