Our platform/First-Party Identity Engine

Instantly Build & Activate a First-Party Identity Graph

Resolve and unify your first-party data in hours—not months—with LiveRamp’s Identity Engine. Gain full control of your customer identity, enhance insights, and activate data seamlessly with the governance controls you need.

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The Fastest Way to Build and Activate First-Party Identity

Build a Comprehensive and Unified Customer Profile

Unify your first-party data into a single, cohesive profile by integrating data from various touchpoints such as CRM, CDP, in-store POS, eCommerce, and mobile apps.

Explore the Interactive Demo to understand how to integrate your various data touchpoints.

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Instantly Build a First-Party Identity Graph

Quickly resolve and unify first-party data into a persistent enterprise ID, improving targeting, measurement, and optimization across all customer experiences.

Activate and Collaborate

The Identity Engine facilitates seamless data collaboration within an organization without exposing Personally Identifiable Information (PII).

Learn about the activation and collaboration use cases the LiveRamp Identity Engine opens up for your organization.

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…we have our NBCU ID. We have many brand marketing groups. We have the Olympics… plus our advertisers and our customers who are using various IDs and identities. So, we needed to make the MVC Unified Graph interoperable, not anchored just in one identity, but also translatable to other identities. We needed to be able to have access to privacy safe clean rooms, privacy safe UIs so we could safely transport this data and protect our consumer privacy.

Andrew Kelley / VP, Global Data Strategy & Transformation, Universal Pictures

In this video, watch Marton Kriszan, Product Manager for Cloud Embedded Identity at LiveRamp, show how LiveRamp’s deep integration with Google’s BigQuery unlocks data signals and helps optimize media spend and increase marketing agility.

For even more videos on how LiveRamp powers data collaboration and enhances personalization on Google Cloud, see this page.

Customer Stories

NBCUniversal

NBCUniversal leverages Enterprise ID and data collaboration to drive innovation.

NBCUniversal is using the LiveRamp Identity Engine to bring internal data sets together to better understand and serve consumers across their enterprise.

TripAdvisor

Tripadvisor uses Enterprise Identity to boost partnerships and transformation.

Tripadvisor invests in enterprise identity during the pandemic to accelerate strategic partnerships and organizational transformation.

McDonald's

Achieving an enterprise-wide customer view

McDonald’s unlocks individual attribution and global scale with a unified identity solution.

Watch McDonald’s explain the complexity of their tech stack, and how Identity Engine helped them organize.

NBCUniversal leverages Enterprise ID and data collaboration to drive innovation.

NBCUniversal is using the LiveRamp Identity Engine to bring internal data sets together to better understand and serve consumers across their enterprise.

Tripadvisor uses Enterprise Identity to boost partnerships and transformation.

Tripadvisor invests in enterprise identity during the pandemic to accelerate strategic partnerships and organizational transformation.

Achieving an enterprise-wide customer view

McDonald’s unlocks individual attribution and global scale with a unified identity solution.

Watch McDonald’s explain the complexity of their tech stack, and how Identity Engine helped them organize.

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Explore LiveRamp's Solutions in Action

Take a self-guided tour of the LiveRamp Data Collaboration Platform with our interactive demos.

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LiveRamp’s native solutions, available on the AWS Marketplace, transform your data cloud into an engine for marketing and measurement.

Learn more about Identity Engine

Discover how LiveRamp’s Identity Engine helps you instantly build and activate a first-party identity solution to ensure accuracy for long-term success.