Instantly Build & Activate a First-Party Identity Graph

Resolve and unify your first-party data in hours—not months—with LiveRamp’s Identity Engine. Gain full control of your customer identity, enhance insights, and activate data seamlessly with the governance controls you need.

Talk to an expert Learn More

The Fastest Way to Build and Activate First-Party Identity

Build a Comprehensive and Unified Customer Profile

Unify your first-party data into a single, cohesive profile by integrating data from various touchpoints such as CRM, CDP, in-store POS, eCommerce, and mobile apps.

Explore the Interactive Demo to understand how to integrate your various data touchpoints.

Learn more

Instantly Build a First-Party Identity Graph

Quickly resolve and unify first-party data into a persistent enterprise ID, improving targeting, measurement, and optimization across all customer experiences.

Activate and Collaborate

The Identity Engine facilitates seamless data collaboration within an organization without exposing Personally Identifiable Information (PII).

Learn about the activation and collaboration use cases the LiveRamp Identity Engine opens up for your organization.

Watch now

…we have our NBCU ID. We have many brand marketing groups. We have the Olympics… plus our advertisers and our customers who are using various IDs and identities. So, we needed to make the MVC Unified Graph interoperable, not anchored just in one identity, but also translatable to other identities. We needed to be able to have access to privacy safe clean rooms, privacy safe UIs so we could safely transport this data and protect our consumer privacy.

Andrew Kelley VP, Global Data Strategy & Transformation, Universal Pictures

Customer Stories

NBCUniversal

NBCUniversal leverages Enterprise ID and data collaboration to drive innovation.

NBCUniversal is using the LiveRamp Identity Engine to bring internal data sets together to better understand and serve consumers across their enterprise.

Watch Now

Tripadvisor

Tripadvisor uses Enterprise Identity to boost partnerships and transformation.

Tripadvisor invests in enterprise identity during the pandemic to accelerate strategic partnerships and organizational transformation.

Watch the RampUp session

McDonald’s

Achieving an enterprise-wide customer view

McDonald’s unlocks individual attribution and global scale with a unified identity solution.

Watch McDonald’s explain the complexity of their tech stack, and how Identity Engine helped them organize.

View the RampUp session