Pricing
LiveRamp Pricing in 2026:
How the Consumption Model Works and What It Costs
Pay for value, scale on your terms
LiveRamp's consumption model directly aligns your investment with your value. By offering full flexibility to drive usage across products and solutions, our transparent pricing empowers your team to maximize ROI and scale as your strategy grows.
LiveRamp pricing combines an annual token commitment with separately priced add-ons. Tokens are a flexible unit of measure that can be used across eligible LiveRamp products and usage types. Higher commitment levels unlock more favorable drawdown rates, so your buying power increases as you scale.
Standard
Starting at $20,000
Ideal for clients starting with LiveRamp or focused on core marketing use cases.
Standard might be right for you if you have <5 million customer records and activate to 1-3 media destinations.
Includes:
- Essential consumption-based products to maximize media impact and performance
- Flexible entry-level rates
- Ticketed support included
Premier
Starting at $150,000
Ideal for clients ready to scale their data collaboration strategy.
Premier might be right for you if you have 5 million-25 million customer records and activate to 4-10 media destinations.
Includes:
- All consumption products included to enhance consumer experiences powered by enterprise identity
- Volume-discounted consumption rates
- Dedicated account support resource
Enterprise
Starting at $360,000
Designed for enterprise organizations needing end-to-end strategic guidance.
Enterprise might be right for you if you have 25+ million customer records and activate to 10+ media destinations.
Includes:
- All consumption products included to measure media across all screens and partners
- Best consumption rates
- Dedicated account resources
- Consultative support
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LiveRamp Pricing FAQs
How does LiveRamp’s pricing and consumption model work?
LiveRamp's pricing is determined by the volume of data you utilize and the specific actions performed with it. Starting at an accessible entry point, your investment scales as your usage grows, ensuring you only pay for the value you receive.
What is the minimum investment to get started?
Our entry-level Standard pricing starts at $20,000 per year, giving you the flexibility to leverage essential consumption-based products and foundational support.
What happens if we go over our token allotment?
Your annual commitment provides a predictable baseline. If you need additional capacity, you can purchase overage tokens or increase your commitment under the terms of your agreement. Your account team can help you right-size usage before an overage occurs.
Can I adjust my plan as my business grows?
Our pricing scales with your business size and adapts to your evolving use cases. Whether your customer files are increasing or your media spend is on the rise, we help you scale your growth on your terms.
Can we run a Proof of Concept (POC) before committing?
Our standard pricing is designed to support a focused, limited-scope implementation or POC. Your team will help determine the right commitment based on products, destinations, and expected usage.
What kind of support is included?
All plans include foundational service, offering the essential support needed to begin using our standard features throughout your contract term. Premier and Enterprise unlock dedicated technical resources, consultative advisory, and a dedicated Program Manager to guide your data collaboration strategy.
Can we purchase additional professional services?
Yes. Beyond what is included, we offer custom professional services to support tailored implementations, complex integrations, or dedicated team augmentation.
Are there implementation and onboarding costs?
Essential onboarding and implementation support are always included. Consultative services can be added on.
How does pricing work in the Data Marketplace? Is there a minimum spend or upfront commitment?
The Data Marketplace offers flexible, contract-free purchasing options, so you can access the data you need without a long-term commitment. Explore Data Marketplace Pricing Options to find the model that works best for you.
Has LiveRamp’s pricing model recently changed?
Yes. Based directly on customer feedback, we transitioned from a traditional fixed-fee SaaS model to a flexible consumption model. This allows you to start at a much lower entry point and add products as your business needs grow.
We’ve saved millions of dollars from cutting waste, ensuring our ad placements are targeted to the right people, and buying higher quality data versus what we used to buy…We’ve positioned [LiveRamp] as a nonnegotiable piece of our adtech infrastructure. When we went into the business case last year for contract renewal, it wasn’t a question of whether we should invest. We have to invest, or we simply can’t use data in a compliant way.
Head of Media Transformation, Financial Services Company
The minute that we swapped over to LiveRamp and RampID, we immediately saw a 30% boost on our effectiveness for the same dollar spend.
Josh McPhie / Director of Business Intelligence, Digital Gaming, Mohegan Digital
LiveRamp has helped us increase our addressable audience size. We're able to increase our audience match rates and ultimately have a higher ROI on our media investment.
Austin Myers / Paid Media Manager, American Cancer Society
We received exposure and transaction data that revealed that a lot of our spending was grossly inefficient. We were way overspending in terms of reach and frequency. A few years ago, we would cut a check for an experiment and close our eyes until we got results. Those days are over.
Senior Analytics Director, Specialty CPG Company