Maximize Yield and Addressability to Grow Revenue
In an AI-powered world, publishers use LiveRamp to unify first-party data with other consumer signals, make every impression addressable – including on emerging AI surfaces like ChatGPT and Perplexity – prove media value, and unlock new revenue through deeper advertiser collaborations.
Monetize and scale your publishing business
Make audiences more addressable and durable for optimal media performance
Link your first-party data to consumers’ touchpoints across browsers, mobile, AI surfaces, and CTV with LiveRamp's identity resolution and RampID – the most durable and interoperable identifier – boosting targeting, measurement, demand, and CPMs across your authenticated inventory.
Monetize authenticated audiences and improve yield across the media ecosystem
Authenticate unknown users through RampID and LiveRamp Authenticated Traffic Solution (ATS) Direct, so advertisers can match and activate custom audiences for premium direct deals, driving better campaign performance and higher CPMs without reliance on third-party cookies.
Consistently prove media value and improve forecasting
Leverage LiveRamp’s measurement solutions to provide advertisers with the de-duplicated analytics and performance attribution that allows them to do better audience planning, targeting, and optimization, driving superior campaign results that scale your revenue and sharpen your inventory forecasting.
Deepen advertiser partnerships grounded in trust
Unlock new demand across LiveRamp's network of 400+ brands and agencies. Grow existing partnerships through trusted, clean-room collaboration – where you and your advertisers can match audiences, measure conversion lift, and scale with confidence in a secure environment that enables you to maintain full control of your data.
LiveRamp enables us to collaborate with advertisers in ways where everybody is confident that their trust and safety needs are met.
Lynne Kjolso / VP, Global Partnerships & Retail Media, Microsoft Advertising
Leading publishers reimagine media and advertising
Driving personalization and measurement
Microsoft Advertising powers data collaboration built on trust with LiveRamp
Unlocking personalization across brands and channels
Prisma Media partnered with LiveRamp to deliver more value to advertisers
