LiveRamp for Amazon Web Services
As an award-winning partner for AWS and Amazon Ads, LiveRamp’s purpose-built solutions bring essential identity and data clean room capabilities directly to your AWS cloud data infrastructure - while its interoperable marketing platform provides the critical bridge to connect data in the cloud across the broader digital advertising ecosystem.
Overview
Unlock Your Customer Data on AWS
Your customer data is powerful, but it's likely trapped in different silos. LiveRamp enables you to resolve fragmented customer data into a single, complete view and connect it to the destinations that matter most. Our embedded solutions work directly within your AWS cloud environment to help you build a responsible and durable foundation for all your customer engagement, analytics, and GenAI efforts.
Native Integrations, Maximum Control
LiveRamp offers many of its industry-leading identity capabilities through native solutions that can be deployed directly in your AWS cloud environment. These solutions deliver enhanced performance and capabilities, provide you with greater data control by minimizing data movement, and make it easy to orchestrate workflows with LiveRamp inside your existing AWS services and workflows.
Drive Better Business Outcomes
Unlock the full potential of your AWS investment for marketing and advertising use cases. Better understand and reach your audiences, collaborate with trusted partners, enrich your data for deeper analytics, and build powerful measurement capabilities for a complete customer view. Power your AI and personalization models with better data to create exceptional experiences. Improve your marketing ROI and unlock deeper customer insights with LiveRamp on AWS – all while maximizing the security, speed, and capabilities across your existing cloud infrastructure.
Accelerate Procurement through the AWS Marketplace
Streamline your procurement process and maximize your budget by transacting LiveRamp's solutions directly through the AWS Marketplace.
Benefits of purchasing through the Marketplace:
- Optimize Your Spending: Leverage your existing AWS committed spend to purchase LiveRamp solutions, freeing up budget and resources for other strategic initiatives.
- Unified Billing: Simplify your financial processes with a single, consolidated bill from AWS for all your LiveRamp and AWS services.
- Faster Procurement Cycles: Accelerate your time-to-value by streamlining procurement processes. Onboard new vendors faster and maintain direct relationships, while consolidating billing and management.
LiveRamp’s integration with AWS Entity Resolution is an exciting marketing enhancement that will enable us to bring experiences to our audiences in a data-driven way.
Josh Peters / Head of Global Commercial Data Strategy, Partnerships, and Governance, Washington Post
In this video, watch Marton Kriszan, Product Manager for Cloud Embedded Identity at LiveRamp, show how LiveRamp’s deep integration with Google’s BigQuery unlocks data signals and helps optimize media spend and increase marketing agility.
For even more videos on how LiveRamp powers data collaboration and enhances personalization on Google Cloud, see this page.
Empower Your First-Party Data Strategy to Drive Better Business Results
See how LiveRamp’s Data Collaboration Platform and AWS analytics unlock richer customer experiences.
Popular Marketing Use Cases for LiveRamp with AWS
Strengthen your AWS analytics and AI strategy with deeper advertising insights, simplified media measurement, and industry-leading identity resolution. LiveRamp Embedded Identity Resolution deploys in your AWS instance and interacts with data in Amazon S3 to help you easily connect disparate data sources and customer touchpoints. The LiveRamp Clean Room provides unparalleled access and insights to power strategic decisions across all forms of advertising.
Power your customer data strategy with LiveRamp and AWS. Integrate LiveRamp’s identity solutions with services like AWS Redshift and AWS Entity Resolution to create person-level insights that improve channel efficiency and enable personalized experiences based on the full customer journey.
Unlock the power of data collaboration to power decision-making with trusted partners. LiveRamp and AWS Clean Rooms let you securely combine customer insights with your partners' data. RampID enables you to match and analyze datasets responsibly and build trust with an environment that supports governance controls.
Put your AWS data to work for digital advertising, everywhere. LiveRamp connects and enriches data in Amazon S3 so you can build and target precise audience segments. Seamlessly engage your ideal customers across our industry-leading network of 500 platforms and partners, from display, social, and mobile to premium CTV.
Boost your Amazon Ads ROI. LiveRamp connects your data with a secure identifier, creating a cross-funnel view for targeting and measurement. Use LiveRamp’s RampID to build custom audiences and maximize reach through Amazon DSP and measure the true, person-level impact of your campaigns in Amazon Marketing Cloud (AMC).
LiveRamp integrates natively with Amazon Advertising solutions and AWS Clean Rooms. The joint solution provides a deeper understanding of your ad spend, enabling you to optimize for what truly drives growth on and off Amazon.
Unlock the power of AWS AI for marketing and advertising, faster. LiveRamp resolves, connects, and enriches data directly to fuel AWS services like Amazon SageMaker, Amazon Personalize, and Amazon Bedrock, helping you build a powerful data foundation to train predictive AI models.
Explore LiveRamp's Solutions in Action
Take a self-guided tour of the LiveRamp Data Collaboration Platform with our interactive demos.
Features
LiveRamp’s native solutions, available on the AWS Marketplace, transform your data cloud into an engine for marketing and measurement.
Unify the Customer View
Resolve fragmented online and offline data – including customer data PII and device IDs – into LiveRamp’s durable identifier, RampID. Create a persistent, single view of the customer to serve as the foundation for all marketing and analytics. Build your first-party identity graph directly in AWS leveraging a pre-built engine, greatly reducing the effort for creating customer profiles and providing full data ownership and control for all marketing uses.
Activate Everywhere, Directly from the Cloud
Easily connect data in AWS to LiveRamp for segmentation and activation. Build and engage high-performing audiences with unparalleled reach across an ecosystem of more than 600 partner destinations, including CTV, premium publishers, and social platforms.
Deepen Partner Data Collaboration
Built for today's marketer, LiveRamp provides a secure, interoperable environment and extensive network that delivers actionable insights faster with powerful pre-built measurement solutions. Facilitate secure data collaboration with pre-built integrations with AWS S3 and AWS Clean Rooms. Use RampID as a common key to safely match audiences and analyze data with partners, generating new insights while using data responsibly.
Accelerate AI and Analytics
Fuel AWS Sagemaker and Bedrock AI solutions with rich, accurate, and comprehensive data sets built on a unified identity foundation.
Optimize and Measure Cross-Channel Media Performance
Establish a consistent, person-based identifier across all channels to enable true cross-media measurement. Connect campaign exposures to business outcomes, calculate accurate ROI, and optimize your entire media mix.
Enhance Reach and Analytics for Amazon Advertising
RampID is fully integrated and optimized for Amazon Advertising solutions. Resolve your prospect and customer data to RampID in AWS and connect directly to Amazon Marketing Cloud (AMC) Clean Room and Amazon DSP. Supercharge campaign analytics, enable closed-loop measurement, and improve audience targeting.
