Media mix modeling, incrementality testing, audience segmentation, natural-language measurement and optimization
Newton Research set out to give its clients – brands, agencies, and media companies – access to AI agents built specifically for media and marketing analytics. Turning that ambition into reality meant solving one of advertising's problems: getting clean, complete data.
The Challenge
Newton's agents get sharper the more data they can reach.
The brands and agencies they serve had data everywhere, spread across platforms, locked behind walled gardens that were hard to stitch together. That left Newton's most advanced capabilities, like media mix modeling and scenario planning, within reach for only its biggest-spending clients.
They wanted better for everyone.
The Solution
Newton found its answer in a partnership with LiveRamp.
By integrating its AI agents directly with the LiveRamp Clean Room and Cross-Media Intelligence, Newton gained governed access to richer, more complete client-permissioned data across the ecosystem. Now, their clients, regardless of size or spend, can run advanced analytics by using natural language.
The Results
Today, Newton Research delivers on its vision: near-instant actionability and insights from data that once took weeks or months to unlock.
As a founding partner of the LiveRamp Agent Builders program, Newton Research enables customers like Albertsons Media Collective to analyze, act, and optimize across data environments, keeping them moving as fast as the market itself.
With Newton running on top of the LiveRamp Clean Room and Cross-Media Intelligence, we found that our customers are able to see immediate actionability out of data sources they otherwise might have been banging their head against the wall for weeks or months.
Ethan Settel / VP of Sales, Newton Research
What's Next?
If you're ready to tap into the trusted network for AI-powered marketing, LiveRamp is here to help.