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Identity is the New Battleground for AI-era Marketing

EMARKETER Analyst Report

Just 7% of companies have the data capabilities needed to scale advanced AI. But what happens when AI makes decisions using an incomplete view of your customer?

A shopper might browse on an app, see an ad on connected TV, and buy in a store. Each interaction creates a valuable signal, but when those signals remain disconnected, marketers have less context to personalize experiences, activate audiences, and measure impact. 

Download EMARKETER’s Identity Is the New Battleground for AI-era Marketing to explore:

  • Why more customer data doesn’t always mean a clearer view of consumers 
  • How fragmented identifiers affect personalization, activation, and measurement as AI takes on more decisions
  • Where to focus first when building an identity strategy and connecting data with partners 

Get the report to see what AI-ready marketing requires – and the steps advertisers can take to build a more connected view of their customers.

‍

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Identity is the New Battleground for AI-era Marketing

EMARKETER Analyst Report

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Just 7% of companies have the data capabilities needed to scale advanced AI. But what happens when AI makes decisions using an incomplete view of your customer?

A shopper might browse on an app, see an ad on connected TV, and buy in a store. Each interaction creates a valuable signal, but when those signals remain disconnected, marketers have less context to personalize experiences, activate audiences, and measure impact. 

Download EMARKETER’s Identity Is the New Battleground for AI-era Marketing to explore:

  • Why more customer data doesn’t always mean a clearer view of consumers 
  • How fragmented identifiers affect personalization, activation, and measurement as AI takes on more decisions
  • Where to focus first when building an identity strategy and connecting data with partners 

Get the report to see what AI-ready marketing requires – and the steps advertisers can take to build a more connected view of their customers.

‍

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Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?