What Creates Competitive Advantage for Marketers in an AI World?
Why building AI strategies on a solid data foundation matters now more than ever
Welcome to “The Big Question,” a new video series where LiveRamp’s leaders tackle topics shaping the future of marketing, data, and AI.
In each episode, we’ll discuss an emerging challenge or opportunity modern marketers are facing.
The Big Question in this episode is what creates competitive advantage for marketers in an AI world?
LiveRamp’s Chief Product Officer Matt Karasick and Daniella Harkins, SVP of Go-To-Market, discuss how AI is transforming the way marketing teams scale – and win.
At a time when everyone has access to powerful AI tools, learn how your team’s talent and data will be what makes your performance stand out.
Speakers
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Exceptional marketing runs on secure data collaboration
LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?