Discover New Third-Party Data and Power Smarter Outcomes with LiveRamp’s Data Marketplace.
Access premium third-party data through the industry’s largest, most trusted, neutral environment. LiveRamp's Data Marketplace connects you to a wide range of third-party data to expand reach, refine segmentation, and drive performance across media, analytics, and customer engagement strategies.
Elevate Your Data Strategy with LiveRamp’s Data Marketplace
One Data Marketplace, Every Audience You Need
Go beyond first-party targeting. Access behavioral, geographic, transaction-level, and CTV audience data to expand your reach and connect with high-intent buyers, all from vetted third-party data providers.
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Activate Data Everywhere, From One Trusted Platform
Seamlessly deliver third-party audiences to hundreds of destinations, including platforms like The Trade Desk, Google, Meta, TikTok, and more.
Custom or Standard Data: Find the Right Audience for Every Campaign
Choose from turnkey segments or build your own, with flexible pricing, easy-to-use controls, and the reach to activate across 600+ destinations.
Data Marketplace Newsletter: Your Shortcut to the Right Audience
Get fresh audience segments matched to seasonal moments, delivered to your inbox every month.
In this video, watch Marton Kriszan, Product Manager for Cloud Embedded Identity at LiveRamp, show how LiveRamp’s deep integration with Google’s BigQuery unlocks data signals and helps optimize media spend and increase marketing agility.
For even more videos on how LiveRamp powers data collaboration and enhances personalization on Google Cloud, see this page.
Explore LiveRamp in Action
Take a self-guided tour of the LiveRamp Data Collaboration Platform. Access a vast network of top-quality second-party and third-party data partners.
FAQs
A data marketplace connects buyers with trusted third-party data sellers so marketers can fill in data gaps. Marketers use this data for targeting, measurement, and better media analytics. All in all, this gives them a more complete understanding of their customers.
Look for four things: a large, trusted network of data sellers and partners; clear quality signals so you know what you're licensing; built-in governance and permissioning; and flexible activation, so you can move segments straight into your media, analytics, or AI workflows rather than sitting in a silo.
LiveRamp's Data Marketplace is a centralized, neutral marketplace that connects data buyers with trusted third-party data from 200+ data sellers and 650+ partners.
LiveRamp Data Marketplace audiences can be activated across hundreds of destinations, including DSPs and programmatic campaigns, streaming and CTV, retail media networks, and commerce platforms.
Explore LiveRamp's Solutions in Action
Take a self-guided tour of the LiveRamp Data Collaboration Platform with our interactive demos.