Reaching Your Entire Audience Starts with Data Marketplace
LiveRamp's Data Marketplace is the industry's largest, most trusted, neutral marketplace. It connects you to premium third-party data providers so that you can easily expand reach and refine segmentation to improve outcomes.
Elevate Your Consumer Targeting with LiveRamp’s Data Marketplace
Uncover the Right Audiences with AI in Minutes
Spend less time searching and more time activating. With AI Segment Discovery, get immediate, expert-level guidance for third-party audience buying in Data Marketplace. Simply describe what you need, upload a brief, or paste an email, and instantly receive your segment recommendations for purchase.
Wider Reach From One Marketplace
Go beyond first-party targeting with behavioral, geographic, transaction-level, and CTV audiences from 200+ trusted data sellers. Then, activate across over 500+ destinations to expand your reach and connect with high-intent buyers.
Sharper Targeting and Clearer Measurement with Conversion APIs
Use trusted third-party data to expand reach and refine targeting. Connect conversion and event signals through LiveRamp’s Conversions API Hub to help optimize campaigns and measure what’s driving performance.
Data Marketplace Newsletter: Your Shortcut to the Right Audience
Get fresh audience segments matched to seasonal moments, delivered to your inbox every month.
The power comes with the network of how we enrich our data so we know more about our consumers so we can serve you the best experience that's personal to you.
Kellie Jones / Director, KitchenAid Small Appliances D2C & Digital Marketing, Whirlpool Corporation
In this video, watch Marton Kriszan, Product Manager for Cloud Embedded Identity at LiveRamp, show how LiveRamp’s deep integration with Google’s BigQuery unlocks data signals and helps optimize media spend and increase marketing agility.
For even more videos on how LiveRamp powers data collaboration and enhances personalization on Google Cloud, see this page.
Explore LiveRamp in Action
Take a self-guided tour of the LiveRamp Data Collaboration Platform. Access a vast network of top-quality second-party and third-party data partners.
FAQs
A data marketplace connects buyers with trusted third-party data sellers so marketers can fill in data gaps. Marketers use this data for targeting, measurement, and better media analytics. All in all, this gives them a more complete understanding of their customers.
Look for four things: a large, trusted network of data sellers and partners; clear quality signals so you know what you're licensing; built-in governance and permissioning; and flexible activation, so you can move segments straight into your media, analytics, or AI workflows rather than sitting in a silo.
LiveRamp's Data Marketplace is a centralized, neutral marketplace that connects data buyers with trusted third-party data from 200+ data sellers and 650+ partners.
LiveRamp Data Marketplace audiences can be activated across hundreds of destinations, including DSPs and programmatic campaigns, streaming and CTV, retail media networks, and commerce platforms.
Explore LiveRamp's Solutions in Action
Take a self-guided tour of the LiveRamp Data Collaboration Platform with our interactive demos.