Dollar General's Media Network Connects Brands to Customers in Rural America
Dollar General knows it’s hard to reach rural customers. But its media network is changing how brands connect with remote audiences with more than 50 advertising partnerships.
We always talk about how no one knows our customer as well as we do. We needed resources, support, collaboration, and partnership. LiveRamp was able to check all those boxes for us.
Chad Fox /SVP and CMO
The partnership between Pinterest and LiveRamp has been invaluable. The integration with LiveRamp enables us to ensure that our partners are able to find the right people on Pinterest that are actively in market for the products or services that they're advertising for.
Jimmy Ho /Product Manager, Ads Data and Partnerships, Pinterest
The old model of running campaigns is too slow for the world that we live in. LiveRamp is a key partner that we work with to help ensure, from a data onboarding standpoint, a privacy standpoint, as well as connecting across the different platforms, we can really move fast.
Austin Leonard /Former Head of Sales, Sam’s Club Member Access Platform