California Privacy Notice

Last Updated: 06/23/2026

The information provided in this “California Privacy Notice” only applies to California residents as defined by California privacy law (CCPA). The notices below describe LiveRamp’s collection, use, disclosure, sale, and sharing of your personal information relating to LiveRamp’s products and services, as well as your rights with respect to that personal information. This California Privacy Notice is effective as of January 1, 2020 and was last updated as of the date at the top of the page.

Our California Privacy Notice Pertaining to LiveRamp’s Products and Services privacy notice applies to the products and services that we offer and databases we manage when we operate as a “business.”  

‍Our California Privacy Notice Pertaining to LiveRamp’s Web Site and Business Representative privacy notice pertains to our practices on the liveramp.com website and how we manage personal information that we collect at corporate activities and events.

California Privacy Notice Pertaining to LiveRamp’s Products and Services

This Notice for California Residents supplements the information contained in LiveRamp’s Product & Services Privacy Notice and applies solely to California residents. 

General Privacy Information

An overview of how we process personal information 

LiveRamp processes personal information in two main ways. 

First, we collect and maintain personal information to enable the data connectivity that we provide to our customers. We collect personal information for this purpose from several different types of sources, and we use it to generate and translate the identifiers that our customers use for their own marketing campaigns and related purposes. The personal information that enables this connectivity forms LiveRamp’s core data assets.

Second, LiveRamp provides its customers with online identifiers and helps customers map identifiers to one another for their own purposes. In many cases, customers use identifiers for digital advertising campaigns. Although LiveRamp limits the types of personal information that its customers can associate with our identifiers as well as the purposes for which customers can use them, our customers – not LiveRamp – determine how they will use and disclose their data. 

Here’s an example to help make LiveRamp’s role in online data connectivity clearer. Cookies – small text files stored in your browser – very often store identifiers. Cookie identifiers can be used for site functionality and security as well as advertising, analytics, and other commercial purposes which span multiple sites. 1st-party cookies are cookies set by the website owner; 3rd-party cookies are cookies set by parties other than the website owner. In its products, LiveRamp both places 3rd-party cookies and leverages its partners’ 1st-party cookies.

On web browsers, LiveRamp may collect and store one or more identifiers and data using 3rd-party cookies that it places.

When you are logged in to one of our partner websites (or sometimes, if you open emails from them), that partner may set 1st-party cookies and disclose personal information collected from you, such as your email, cookies set on your browser, IP address, or information about your browser or operating system, to LiveRamp. LiveRamp uses this personal information to create an online identifier associated with you or your device. Our partner may then store this online identifier in its 1st-party cookie and use it in targeted advertising campaigns, to connect demographic or interest-based data about you, or to connect data about your browsing on unrelated sites.

The critical point is that LiveRamp’s partner makes its own decision about how to use online identifiers and any data linked to them – including for targeted advertising. LiveRamp itself does not provide the service of targeted advertising or cross-context behavioral advertising. Instead, LiveRamp processes and transfers data to an advertiser’s advertising platform so that platform can provide targeted advertising services. 

LiveRamp gives you choices about whether we use your personal information for the purposes described in this Notice.:

  • You may opt out of the sale of your personal information by following the prompts at the Your Privacy Choices page, or by enabling the Global Privacy Control signal on a compatible browser. The Global Privacy Control opt-out is subject to limitations that are explained under “Consumer Privacy Rights and Disclosures.”
  • Note: For information about your California state specific rights and opt-outs, please read the section titled “Your California Rights and Choices” in this privacy notice. To go directly to instructions for exercising your rights, please visit Your Privacy Choices.

Our Collection of Personal Information

We collect the categories of personal information identified in the chart below from the categories of data sources identified in the chart below when we operate as a “business.”  We collect each category of personal information for data marketing, online targeting and measurement, and operating our products and services, as further described in this privacy notice. 

Sensitive Personal Information We Collect

As detailed in the chart above, LiveRamp collects social security numbers and driver’s license numbers, which constitute “sensitive personal information” under certain state privacy laws.  LiveRamp uses this sensitive personal information strictly for identity resolution and does not infer characteristics about consumers based on such sensitive personal information.

Our Purposes for Processing Personal Information

Generally speaking, we collect, use, disclose, and may sell personal information for the purposes of building products and providing services for advertisers (and ad and data platforms that service advertisers) related to facilitating marketing, advertising, analytics, attribution, fraud detection, and reporting. This includes:

  • Generally, creating marketing and advertising tools and products for our clients, as more fully described in our websites. This includes our provision of online or other “connected” datasets, campaign measurement reports and tools, data “appends” (connecting data across partner data sets and marketing channels), and data hygiene services (helping customers to evaluate, organize, validate and correct personal information they hold).
  • Assisting our clients through our services to provide their current and prospective customers with better communications, improved offerings, and special promotions:  for instance, advising on which current or prospective customers are most likely to be interested (or disinterested) in certain offers.
  • For creating modeled audiences to which our clients can market their products and services. For example, a sports clothing company might be looking for new potential customers who are likely to be interested in athletic wear. The sports clothing company can use our services and products to analyze characteristics (i.e., demographics, expressed interests) about their customers and identify other customers that have similar characteristics.
  • To facilitate the delivery of our clients’ marketing and advertisements to current and prospective customers. For example, a sports clothing company may have its own lists of email addresses, cookies or other identifiers associated with customers who have previously purchased sports clothing from them. The sports clothing company may wish to send a discount offer to these customers. The sports clothing company can use our products and services to deliver the company’s lists of customers/prospects to their advertising platform partners, matched to that platform’s own digital identifiers. Note that LiveRamp does not itself provide the service of targeted advertising but, rather, processes and transfers data to an advertiser’s advertising platform so that platform can provide targeted advertising services.
  • For supporting clients and partners to connect your preferences across the various browsers and/or devices you use to more accurately market to you. For example, you are logged in to multiple devices (such as your desktop, your smartphone, and your tablet) using the same login and have clicked on a sports clothing company’s online advertisement on at least one of those devices. The sports clothing company can thus display more consistent offers to you via automated technologies (such as a cookie ID or a publisher’s advertising ID) on your different devices or marketing channels. 
  • We enable advertisers to track your visits to websites and your exposure to ads online. For example, when you visit a website or see an ad, this activity can be tracked using device identifiers like cookies. If you log in to one of our partner sites, these cookies can be linked to your email address. By connecting the cookies on your device with your email address, advertisers can recognize that you visited a certain website or saw a particular ad even when you are not logged in at the time. This helps them measure how effective their ads are and allows them to deliver more personalized ads to you, both online and offline.
  • For use in the analytics and measurement of performance of our clients’ advertising campaigns. For example, a sports clothing company wants to better understand if its website advertisements for a new line of sports clothing contributed to an increase in sales. Our services and products can help the advertiser to analyze how many ads were viewed and clicked, and if the consumer purchased any of the advertiser’s sports clothing.
  • To provide a platform for advertisers to find data partners that help the advertiser to personalize advertisements to you, such as through website and email personalization or dynamic marketing and advertising optimization. For example, if you have previously indicated an interest in sports clothing to a data partner, we provide a platform for the data partner to provide this information to the advertiser. The advertiser then uses this information to personalize ads to you when you visit their website.
  • To sell personal information to unaffiliated third parties for their own commercial use, including to build marketing-related products and services similar to those described above and specifically including:
    • Online Interest-Based Advertising: To enable third parties to deliver audiences for online advertising.
    • Measurement: To enable third parties to conduct offline and online campaign measurement, analytics, and development of marketing insights.
    • Personalization: To enable third parties to personalize their products and services, including website optimization, email personalization and dynamic marketing and advertising optimization.
    • Linkage: To enable third parties to link profiles and segments across the various browsers and/or devices.
    • Modeling: To enable third parties to create modeled online and offline audiences for marketing.
    • Onboarding: To enable third parties to associate 1st-party data to certain third-party identifiers in order to deliver marketing and advertising services.
  • Where permitted by our customer agreements, for internal use, research, fraud prevention and detection, data enhancement, product development, and internal auditing.
  • To monitor, protect, and maintain the security and integrity of our services and our business, such as protecting against and preventing fraud, unauthorized transactions, claims and other liabilities.
  • To comply with applicable laws and regulations and respond to lawful requests and communications from law enforcement and other government officials.
  • To carry out sales and business transactions in which information held by us is among the assets transferred or is otherwise relevant to the evaluation, negotiation, or completion of the transaction.
  • To protect our rights, privacy, safety, property and/or those of others.
  • To fulfill any other purpose disclosed at the point of information collection.

Our Disclosure and Sale of Personal Information

We may “sell” your personal information as defined in applicable privacy law.  A “sale” includes making available personal information to a third party in exchange for “valuable consideration,” which is not limited to “monetary consideration.”  

We engage in sales when we disclose identifiers (i.e., unique personal identifiers, online identifiers such as cookies, mobile IDs, other online advertising identifiers, IP addresses, email addresses, name, postal address, phone number or other similar identifiers), internet or electronic network activity information (i.e., information regarding a consumer’s interaction with a website or application), imprecise geolocation information, and professional or employment-related information to our customers and partners, including advertising networks, data analytics providers, media platforms, advertisers of consumer goods and services, brands, social networks, consumer data resellers, distribution partners, third party marketers and marketing partners, digital advertisers operating in ad tech sector.  For information about how to opt out of sales, please find the section titled “Your California Rights and Choices” in this privacy notice. To go directly to instructions for exercising rights offered by certain states, please visit Your Privacy Choices.

We may also disclose each category of personal information that we collect to our service providers who process it on our behalf and in accordance with our instructions. This may include, for instance, providers involved in tech or customer support, operations, web or data hosting, billing, accounting, security, marketing, data management, validation, enhancement or hygiene, or otherwise assisting us to provide, develop, maintain and improve our services.

In addition, we may disclose each category of personal information that we collect as follows: 

  • Legal Purposes: We may disclose personal information to third parties in order to: (a) comply with legal processes or a regulatory investigation (e.g., a subpoena or court order); (b) enforce our Terms of Service, this privacy notice, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public. We likewise may provide personal information to other companies and organizations (including law enforcement) for fraud protection, spam/malware prevention, and similar purposes. 
  • Corporate Transactions: We may also disclose personal information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction.
  • We may disclose your personal information for other reasons that we will describe at the time of personal information collection or prior to disclosing your personal information.

How We Handle Children’s Privacy 

As a “business”, we do not directly and knowingly collect or sell personal data about children or minors under the age of 18. In addition, our websites and systems are not designed for use by individuals under the age of 18. If we learn we have collected or obtained personal data of someone under 18 as a “business”, we will delete that information from our database. If you believe that this has occurred, please contact the US Data Ethics Team. 

How Long We Retain Personal Information

LiveRamp will retain your personal information for as long as reasonably necessary to provide the products and services described in this privacy notice or otherwise where permitted or required in accordance with applicable law. We will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. What this means in practice will vary between different types of information, and when we consider our approach we take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations.

Your California Rights and Choices

California law provides California residents with specific rights regarding their personal information. This section describes your rights and explains how to exercise those rights. You may only make a verifiable consumer request for access or deletion twice within a 12-month period. To exercise rights afforded by California law, including your right to access, correct, opt out, and delete personal information, please visit Your Privacy Choices.

Right to Access

California residents have the right to request access to the  personal information we have collected about you, including the categories of sources from which the personal information is collected, the business or commercial purpose for collecting or selling personal information, the categories of third parties to whom we disclose personal information, the categories of personal information we disclose or sell to third parties (collectively, “categories”), and the specific pieces of personal information that we have collected about you (the “specific pieces”).

We may provide a list of specific third parties, other than natural persons, to whom we have disclosed your personal information or any consumer’s personal information. LiveRamp provides a list of third parties to which it has disclosed any consumer's personal information as part of our response to your access request. 

If we are able to verify your identity and provide back personal information as requested, we may withhold some personal information where the risk to you or our business is too great to disclose the information. If we are unable to verify your identity, we will inform you that we cannot verify your identity and we will not disclose any specific pieces of personal information to you. We will respond to your access request within 45 days of receipt, and may contact you if we need more time to process your request. To make an access request, please visit Your Privacy Choices.

Right to Correct

California residents have the right to request corrections to inaccuracies in your personal information. 

For this type of request, we encourage you to first submit an access request. If you identify anything in the response to the access request that is inaccurate, you have the right to request that LiveRamp correct the inaccuracies. Upon receipt of a valid correction request, LiveRamp will remove the information identified as inaccurate from our systems and add you to an opt out process to prevent LiveRamp from collecting or using inaccurate information about you going forward. We will respond to your correction request within 45 days of receipt, and may contact you if we need more time to process your request. To make a correction request, please visit Your Privacy Choices.

Right to Opt Out of the Sales; Right to Limit the Use and Disclosure of Sensitive Personal Information

California residents may opt out of the sale of their personal information and limit the use and disclosure of sensitive personal information. 

If you would like to opt out of the sale or sharing of your personal information and limit the use and disclosure of sensitive personal information, you may do so as outlined on the following page: Your Privacy Choices. 

When you submit a request to opt out, we ask that you provide your first and last name, state of residency, and email address in order to comprehensively apply your opt-out request. If you do not feel comfortable sharing this information with us, we also offer the opportunity to opt out using a Mobile Identifier or Third Party cookie only.  Note that cookie opt outs will only apply to your web browser, while the Mobile Identifier opt out will only apply to your device.  If you use different browsers or devices, you may need to enable the opt out on each browser and device.

You can use certain preference signals to exercise your sale opt-out right automatically with all businesses that you interact with online, including LiveRamp. If you enable a browser-based opt-out preference signal, such as Global Privacy Control (GPC), upon receipt or detection, we will treat the signal as a valid request to opt out of the sale of personal information linked to your browser.  Please note that if you use different browsers, you may need to enable the signal on each browser.

Right to Deletion 

California residents have the right to request LiveRamp to delete personal information we have about you. Please note that this is different from your right to “opt out” of us selling or sharing your personal information, which is described above. 

Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. We may retain personal information for certain important purposes, such as (a) to protect our business, systems, and users from fraudulent activity, (b) to address technical issues that impair existing functionality (such as debugging purposes), (c) as necessary for us, or others, to exercise their free speech or other rights, (d) to comply with law enforcement requests pursuant to lawful process, (e) for scientific or historical research, (f) for our own internal purposes reasonably related to your relationship with us, or (g) to comply with legal obligations. To make a deletion request, please visit Your Privacy Choices.

Right to Non-Discrimination for Exercise of Your Consumer Rights

You have the right not to receive discriminatory treatment by LiveRamp for the exercise of your privacy rights under California law. Employees, applicants, and independent contractors will not be retaliated against for the exercise of privacy rights.

Other Privacy Related Inquiries

If you have other questions about LiveRamp’s privacy information practices or products, or your rights under applicable U.S. state privacy laws, you may submit your questions via our Other Inquiries form found on Your Privacy Choices.

Exercising Your Rights

California residents may exercise their California privacy rights by:

  •  To contact us by phone please follow the steps below:
    • Step 1: Call (844) 678-0045
    • Step 2: Enter the applicable service code:
      • Opt Out Request (Do Not Sell or Limit the Use of My Sensitive Personal Information): 1
      • Right to access personal information and list of third parties: 2
      • Right to access categories of personal information and categories of third parties: 3
      • Right to request deletion of personal information: 4
      •  Right to request correction of inaccurate personal information: 5
      • Request from a LiveRamp employee: 6
      • Request from a Business Representative Request: 7
      • Right to appeal a denial of a privacy request: 8

For security purposes (and as required under California law), since we do not have direct relationships with consumers, we use third-party providers to verify the identity of consumers for specific rights requests. Depending on the type of request, we may verify your identity by requesting certain information from you.

  • Identity verification is not required for opt-out or appeal requests. 
  • For deletion, correction, and access to categories of data, email verification and answering challenge questions for knowledge-based authentication are required. 
  • For access to specific information we have about you, we require email verification, knowledge-based authentication, and a picture of yourself to compare against a government issued ID. 

This information will only be used for verification purposes. This information is deleted as soon as practical after processing your request, except as required to comply with law.

We may need to contact you in order to clarify your request, confirm your identity, or collect more information in order to verify and respond to your request.

  • Once we have verified your identity (where applicable), we will respond to your request as appropriate:
  • Where you have requested the categories of personal information that we have collected about you and categories of third parties to which we have disclosed your personal information, we will provide a list of those categories.
  • Where you have requested specific pieces of personal information and a list of third parties to which we have disclosed your personal information, we will provide the information you have requested, to the extent required under law and provided we do not believe there is an overriding privacy or security concern to doing so.
  • Upon completion of the above process, we will send you a notice that explains the categories of personal information we were able to locate about you, and whether we deleted the information. Certain information may be exempt from such requests under applicable law.

If we are unable to complete your requests fully for any of the reasons above, we will provide you with additional information about the reasons that we could not comply with your request.

Authorized Agent

You may also designate an agent to make requests to exercise your rights as described above. When appropriate, we will take steps to verify your identity (as the consumer), your agent’s identity, and that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization or a copy of a power of attorney. We cannot provide you or your agent with personal information if we cannot verify your identity (as the consumer), your agent’s identity, or your agent’s authority to make the request and confirm the personal information related to you.

Either you or an authorized agent (i.e. a person registered with the California Secretary of State that you authorize to act on your behalf) may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. You may only make a verifiable consumer request for access or deletion twice within a 12-month period.

Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request for verification and record-keeping purposes, as required under California law.

When We Act as a Service Provider

We may receive, handle and process personal information on behalf of our clients, in order to provide services to those clients. This may include, for instance, information about our clients’ customers or prospective customers, or about other consumers our clients have interacted with. This is information we access as a “service provider”. This information is not owned by LiveRamp, and thus is not subject to this privacy notice.  For additional information or to exercise your rights, please contact whichever company or organization is the “business” that is responsible for collection, use, or disclosure of your personal information.

How we update this Privacy Notice

This privacy notice is subject to change at any time. If we make any changes to this privacy notice, we will post the revised privacy notice on this page and update the date at the top of the notice.  If we change this privacy notice in a material way, we will provide appropriate notice to you and seek your consent where required by applicable law.  Notice may be provided, for example, via a banner on our website. 

Contact for More Information

If you have any questions or comments about LiveRamp’s privacy policies and practices or your choices and rights regarding such use, please do not hesitate to contact us at:

Online: US Data Ethics Team

Postal Address: LiveRamp, Attn: Data Ethics Administrator, 225 Bush Street, 17th Floor, San Francisco, CA. 94104

California Privacy Notice Pertaining to LiveRamp’s Website(s) and Business Representative Data Collected through Corporate Activities and Events

This Notice for California Residents supplements the information contained in LiveRamp’s Website Privacy Notice and applies solely to California consumers visiting our websites or otherwise engaging with LiveRamp as in a commercial capacity relating to our business offerings.

The following sets forth the categories of information we collect and purposes for which we may use California Consumers’ personal information:

1. Personal Information We Collect

LiveRamp collects certain categories of personal information in connection with websites we own and other corporate activities and events. The LiveRamp websites and corporate events are primarily intended for use by commercial customers but may still collect some personal information. Such personal information is generally considered by LiveRamp to be primarily “business-to-business” personal information.

LiveRamp may collect about you the categories of information summarized in the table below. The following table also describes how we collect and use such categories of information.

2. Disclosure and Sale of Personal Information

We will sell, share, or disclose the information collected about you as discussed above for various business and commercial purposes, with service providers and with third parties, including our customers. The chart below describes how and with whom we share or disclose personal information, and whether we believe we have “sold” or “shared” a particular category of information in the prior 12 months (as defined by California law).

Given the broad definition of ‘sale’ and ‘share’, our disclosure of your personal information with our sponsors may be considered a sale or share under California law. For example, when you provide personal information to us to access sponsored content (e.g., white paper), we may share your name, email, and professional or employment-related information with our sponsor. We may also share personal information collected from you to market our products and services to you through cross-context behavioral advertising (i.e., targeted advertising). You can opt out of this sale or sharing within the section titled “Your Rights and Choices” below.

We also may disclose any of the personal information we collect as follows:

Disclosure for Legal Purposes: In addition, we may disclose personal information with third parties in order to: (a) comply with legal process or a regulatory investigation (e.g. a subpoena or court order); (b) enforce our Terms of Service, this Privacy Notice, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public. We likewise may provide information to other companies and organizations (including law enforcement) for fraud protection, spam/malware prevention, and similar purposes.

‍Disclosure In Event of a Corporate Transaction: We may also disclose personal information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction. ‍

Disclosure With Service Providers: We may disclose personal information with our service providers to help deliver services accessed through our website(s) and to deliver content and fulfill requests made on our website(s). Service providers are contractually prohibited from using the personal information for purposes outside of providing specific services to us.

3. Our Business Purposes for Collecting and Disclosing Personal Information

Generally, we collect and share the Personal Information that we collect from our website(s) and other corporate activities and events for the following purposes:

Operating our Website(s), for example:

  • To track your use of our websites and tailor your web experience.
  • To monitor and improve our website and services.

To market our products and services to you, for example:

  • To fulfill or meet the reason you provided the information. For example, if you share your name and business contact information to inquire about our products or services, we will use that personal information to respond to your inquiry. We may also share this personal information with our marketing partners (i.e. lead generation).
  • To register for and/or allow you to subscribe to our special offers, demonstrations of our products and services, or seminars and events, such as LiveRamp’s annual RampUp conference.
  • To provide you with requested training, webinars, learning courses, and other resources related to industry and LiveRamp products/services.
  • To sign you up to participate in surveys or even contests that we might provide.
  • To allow you to download different papers and/or articles that we write, produce, or otherwise make available.
  • To provide you with access to our “Software as a Service” products, such as our Connect platform.

Other operational purposes, for example:

  • Auditing
  • Billing
  • Detecting security incidents
  • Debugging
  • Short-term and transient use
  • Performing services
  • Advertising and marketing
  • Internal research
  • Quality control
  • Legal adherence

4. For What Period Do We Retain Personal Information

LiveRamp will retain information for as long as needed or permitted in light of the purpose(s) for which it was obtained. The criteria used to determine LiveRamp’s retention periods include: (i) the reasonable expectations of the consumer concerning the purpose for which their personal information was collected; (ii)  the type, nature, and amount of personal information collected; (iii) disclosures to the consumer about the purpose for collecting or processing their personal information,(iv) the source of the personal information; (v) the length of time business partners request that LiveRamp retain the personal information based on their data collection practices and privacy obligations; (vi) whether there is a legal obligation to which LiveRamp is subject; (vii) whether retention is advisable in light of LiveRamp’s legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations); and (viii) whether you have requested that we delete your personal information.

5. Your Rights and Choices

The law provides California consumers with specific rights regarding their personal information, including the right to opt out of sale or sharing and the right to limit the use and disclosure of sensitive personal information, access (request the categories and specific pieces of personal information we’ve collected), correct, and delete, the personal information we collect, use, and disclose. Further information about these rights can be found in the “Your California Rights and Choices” section found above in the notice pertaining to LiveRamp Services. For information about exercising your rights please see “Exercising Rights and Choices” below. To get directly to instructions about exercising rights afforded by California law, including how to exercise your right to access, correct, opt out, and delete personal information, please visit Your Privacy Choices.

6. Exercising Rights and Choices

California residents may exercise their California privacy rights by:

Submitting a request via: My Privacy Choices ‍

To contact us by phone please follow the steps below:

  • Step 1:  Call (844) 678-0045
  • Step 2: Enter the applicable service code:
    • Opt out Request (Do Not Sell or Share or Limit the Use of My Sensitive Personal Information): 1
    • Access Request: 2
    • Category Request: 3
    • Deletion Request: 4
    • Correction Request: 5
    • Employee Request: 6
    • Business Representative Request: 7
    • Appeal: 8
  • Step 3: You will need to provide the following information:  
    • First Name, Last Name
    • Phone Number
    • Home Address
    • Email
  • Email Opt Out. You can manage your email marketing preferences with us by clicking here. This will opt you out of LiveRamp’s use of your email address for marketing our products and services to you and disclosure of your email to RampUp sponsors for their email marketing.
  • Cookies used on LiveRamp.com websites. You may opt out of selling, sharing, or disclosure of personal data for targeted advertising by rejecting cookies through the cookie banner that pops up on our websites, by setting your “Cookie Preferences” on our Your Privacy Choices page, or by enabling the Global Privacy Control signal on a compatible browser.

7. Contact for More Information

If you have additional questions about exercising rights with respect to your business-to-business data used for LiveRamp marketing purposes please contact us here.

Information Specific to California Employees and Applicants

For information about the personal information LiveRamp collects, uses, and discloses about job applicants, employees (current and former), contractors, and their beneficiaries and emergency contacts who are residents of California in the context of our working relationship with the relevant individuals please see the CA Personnel Privacy Notice.

California Request Totals for January 1, 2025 to December 31, 2025

The table below represents our California request metrics for the previous calendar year (2025). The information provided reflects requests from CA consumers only.

*Requests may have been denied if we were unable to verify your identity, you were not a California resident, the request called for information exempt from disclosure, or other grounds. If you have any questions about our privacy rights process, please contact us here.