California Privacy Notice

While LiveRamp does not generally collect personal information directly from consumers, we collect certain categories of personal information used in our products and services. 

LiveRamp may collect about you the categories of personal information summarized in the table below. The following table describes how we collect and use such categories of information.

Generally speaking, we collect and disclose the Personal Information that we collect for the purposes of building products and services for our customers to facilitate marketing, advertising, analytics, attribution, fraud detection, and reporting. This includes the following examples of our marketing and advertising-related products and services:

• Generally, creating marketing and advertising tools and products for our clients, as more fully described in our websites. This includes our provision of datasets, data “appends” (connecting data across datasets), and data hygiene services] (helping customers to evaluate, organize, validate and correct personal information they hold).
• Assisting our clients through our Services to provide their current and prospective customers with better service, improved offerings, and special promotions, for instance, advising on which current or prospective customers are most likely to be interested (or disinterested) in certain offers.
•  For creating modeled audiences to which our clients can market their products and services. For example, a sports clothing company is looking for new potential customers who are likely to be interested in sports clothing. The sports clothing company can use our services and products to analyze characteristics (i.e., demographics, expressed interests) about their customers and identify other customers that share similar characteristics.
• To facilitate the delivery of our clients’ marketing and advertisements to you. For example, a sports clothing company has its own lists of emails or cookies of customers who have previously purchased sports clothing from them. The sports clothing company may wish to send a discount offer to these customers. The sports clothing company can use our products and services to deliver the company’s lists of customers/prospects to their advertising platform partners. Note that LiveRamp LiveRamp does not itself provide the service of targeted advertising (sometimes referred to as “cross-context advertising”) but, rather, processes and transfers data to an advertiser’s advertising platform so that platform can provide targeted advertising services.
• For supporting clients and partners to connect your preferences across the various browsers and/or devices you use to more accurately market to you. For example, you are logged into multiple devices (such as your desktop, your smartphone, and your tablet) using the same login and have clicked on a sports clothing company’s online advertisement on at least one of those devices. The sports clothing company can thus display more consistent offers to you via automated technologies (such as cookie ID or a publisher’s advertising ID) on your different devices.  
• We enable advertisers to track your visits to websites and your exposure to ads online. For example, when you visit a website or see an ad, this activity can be tracked using device identifiers like cookies. If you log in to one of our partner sites, these cookies can be linked to your email address. By connecting the cookies on your device with your email, advertisers can recognize that you visited a certain website or saw a particular ad even when you are not logged in at the time. This helps them measure how effective their ads are and allows them to deliver more personalized ads to you, both online and offline.
• For use in the analytics and measurement of performance of our clients’ advertising campaigns. For example, a sports clothing company wants to better understand if its website advertisements for a new line of sports clothing contributed to an increase in sales. Our services and products can help the advertiser to analyze how many ads were viewed and clicked, and if the consumer purchased any of the advertiser’s sports clothing.
• To provide a platform for advertisers to find data partners that help the advertiser to personalize advertisements to you, such as through website and email personalization or dynamic marketing and advertising optimization. For example, if you have previously indicated an interest in sports clothing to a data partner, we provide a platform for the data partner to provide this information to the advertiser. Then the advertiser then uses this information to personalize ads to you when you visit their website.
• To sell personal data to unaffiliated third parties for their own commercial use, including to build marketing-related products and services similar to those described above and specifically including:
  • Online Interest-Based Advertising: To enable third parties to deliver audiences for online advertising
  • Measurement: To enable third parties to conduct offline and online campaign measurement, analytics, and development of marketing insights 
  • Personalization: To enable third parties to personalize their products and services, including website optimization, email personalization and dynamic marketing and advertising optimization
  • Linkage: To enable third parties to link profiles and segments across the various browsers and/or devices
  • Modeling: To enable third parties to create modeled online and offline audiences for marketing 
  • Onboarding: To enable third parties to associate first party data data to certain third party identifiers in order to deliver marketing and advertising services

We will disclose, sell, or share the information collected about you as discussed above for various business purposes, with service providers and with third parties, including our customers. The chart below describes how and with whom we disclose, sell, or share personal information, and whether we believe we have “sold” or “shared” a particular category of information in the prior 12 months (as defined by California law).

Statement on Minors: LiveRamp does not knowingly collect, sell, or share the personal information of consumers under 16 years of age. 

We also may disclose any of the personal information we collect as follows: 

Disclosure for Legal Purposes: In addition, we may disclose personal information with third parties in order to: (a) comply with legal process or a regulatory investigation (e.g. a subpoena or court order); (b) enforce our Terms of Service, this Privacy Notice, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public. We likewise may provide information to other companies and organizations (including law enforcement) for fraud protection, spam/malware prevention, and similar purposes. 

Disclosure In Event of a Corporate Transaction: We may also disclose personal information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction. 

Disclosure With Service Providers: We may disclose personal information with our service providers who process it on our behalf and in accordance with our instructions. Service providers are contractually prohibited from using the personal information for purposes outside of our instruction. This may include, for instance, providers involved in tech or customer support, operations, web or data hosting, billing, accounting, security, marketing, data management, validation, enhancement or hygiene, or otherwise assisting us to provide, develop, maintain and improve our services.

Generally speaking, we collect and disclose the Personal Information that we collect for other business purposes, including:

Operating (and marketing) our Services, for example: 

• Improving, testing, updating and verifying our own database.
• Developing new products.
• Operating, analyzing, improving, and securing our services.
• We also may use email addresses and other personal information we receive in our corporate capacity to communicate with or market to organizations that we believe may benefit from our Services.

Other operational purposes, for example:

• Auditing
• Helping to ensure security and integrity or our systems
• Debugging
• Short-term and transient use
• Performing services
• Advertising and marketing
• Internal research
• Quality control
• Legal adherence

California law provides California residents with specific rights regarding their personal information. This section describes your rights and explains how to exercise those rights. You may only make a verifiable consumer request for access or deletion twice within a 12-month period. To exercise rights afforded by California law, including your right to access, correct, opt out, and delete personal information, please visit
Your Privacy Choices .

Right to Access

California residents have the right to request that we disclose what personal information we collect, use, disclose, share, or sell. You may also request the “specific pieces” and/or the “categories” of personal information that we have collected about you. If we are able to verify your identity and provide back personal information as requested, we may withhold some personal information where the risk to you or our business is too great to disclose the information. If we are unable to verify your identity, we will inform you that we cannot verify your identity and we will not disclose any specific pieces of personal information to you. To make an access request, please visit
Your Privacy Choices .

Right to Correct

California residents have the right to request corrections to inaccuracies in your personal information. 

For this type of request, you will first need to request an Access Report. If you identify anything in the Access Report as inaccurate, you have the right to request that LiveRamp correct the inaccuracies. Upon receipt of a valid Correction Request, LiveRamp will remove the information identified as inaccurate from our systems and add you to an opt out process to prevent the inaccurate information from being collected and used in the future. We will respond to your Correction Request within 45 days of receipt, and may contact you if we need more time to process your request. To make a correction request, please visit
Your Privacy Choices .

Right to Opt Out of the Sale or Sharing and Right to Limit the Use and Disclosure of Sensitive Personal Information

California residents may opt out of the sale or “sharing” of their personal information and limit the use and disclosure of sensitive personal information. California law broadly defines what constitutes a “sale” – including making available a wide variety of information in exchange for “valuable consideration,” which is not limited to “monetary consideration”. “Sharing” includes disclosing for cross-context behavioral advertising (i.e., targeted advertising). While LiveRamp uses certain “sensitive” personal information (i.e., social security number, driver’s license number) for identity resolution purposes , it does not infer characteristics about consumers based on such personal information. However, we still offer the ability to opt out of the use and disclosure of all personal information, including sensitive personal information. 

Depending on what information we have about you, and whether we have included any of it in our products and services, we may have sold or shared (as defined by California law) certain categories of information about you in the last 12 months, as described in the above table in “Disclosure and Sale of Personal Information.”

If you would like to opt out of the sale or sharing of your personal information and limit the use and disclosure of sensitive personal information, you may do so as outlined on the following page:
Your Privacy Choices .

Right to Deletion 

California residents have the right to request LiveRamp to delete personal information we have about you. Please note that this is different from your right to “opt out” of us selling or sharing your personal information, which is described above. 

Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. We may retain personal information for certain important purposes, such as (a) to protect our business, systems, and users from fraudulent activity, (b) to address technical issues that impair existing functionality (such as debugging purposes), (c) as necessary for us, or others, to exercise their free speech or other rights, (d) to comply with law enforcement requests pursuant to lawful process, (e) for scientific or historical research, (f) for our own internal purposes reasonably related to your relationship with us, or (g) to comply with legal obligations. To make a deletion request, please visit
Your Privacy Choices .

Right to Non-Discrimination for Exercise of Your Consumer Rights

You have the right not to receive discriminatory treatment by LiveRamp for the exercise of your privacy rights under California law. Employees, applicants, and independent contractors will not be retaliated against for the exercise of privacy rights.

California residents may exercise their California privacy rights by:

• Submitting a request via: Your Privacy Choices
• To contact us by phone please follow the steps below:
  • Step 1: Call (844) 678-0045
  • Step 2: Enter the applicable service code:
    • Opt out Request (Do Not Sell or Share or Limit the Use of My Sensitive Personal Information): 1
    • Access Request: 2
    • Category Request: 3
    • Deletion Request: 4
    • Correction Request: 5
    • Employee Request: 6
    • Business Representative Request: 7
    • Appeal: 8

For security purposes (and as required under California law), we will verify your identity – in part by requesting certain information from you – when you request to exercise your right to access or deletion. For instance, if you request categories or specific pieces of personal information we have received about you, you will need to provide certain identifiers to verify your residency in a covered state and verify your identity. These identifiers may include your prefix, suffix, full name, email address, phone number, and postal address. We may use third-party ID verification providers to compare your government issued ID to a picture of yourself. You may also need to go through challenge questions for knowledge-based authentication. This information will only be used for verification purposes. This information is deleted as soon as practical after processing your request, except as required to comply with law.

We may need to contact you in order to clarify your request, confirm your identity, or collect more information in order to verify and respond to your request.

• Once we have verified your identity, we will respond to your request as appropriate:
• Where you have requested the categories of personal information that we have collected about you, we will provide a list of those categories.
• Where you have requested specific pieces of personal information, we will provide the information you have requested, to the extent required under law and provided we do not believe there is an overriding privacy or security concern to doing so.
• Upon completion of the above process, we will send you a notice that explains the categories of personal information we were able to locate about you, and whether we deleted the information. Certain information may be exempt from such requests under applicable law.

If we are unable to complete your requests fully for any of the reasons above, we will provide you with additional information about the reasons that we could not comply with your request.

You may also designate an agent to make requests to exercise your rights as described above. When appropriate, we will take steps to verify your identity (as the consumer), your agent’s identity, and that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization or a copy of a power of attorney. We cannot provide you or your agent with personal information if we cannot verify your identity (as the consumer), your agent’s identity, or your agent’s authority to make the request and confirm the personal information related to you.

Either you or an authorized agent (i.e. a person registered with the California Secretary of State that you authorize to act on your behalf) may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. You may only make a verifiable consumer request for access or deletion twice within a 12-month period.

Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request for verification and record-keeping purposes, as required under California law.

We may receive, handle and process personal information from or on behalf of our clients, in order to provide services to those clients. This may include, for instance, information about our clients’ customers or prospective customers, or about other consumers our clients have interacted with. Under California law, this is information we access as a “service provider” and thus is not subject to the processes described in “Your California Rights and Choices.” To exercise your rights with respect to that information, you must contact whichever company or organization is the “business” that holds it. 

LiveRamp will retain information for as long as needed or permitted in light of the purpose(s) for which it was obtained. The criteria used to determine LiveRamp’s retention periods include: (i) the reasonable expectations of the consumer concerning the purpose for which their personal information was collected; (ii)  the type, nature, and amount of personal information collected; (iii) disclosures to the consumer about the purpose for collecting or processing their personal information,(iv) the source of the personal information; (v) the length of time business partners request that LiveRamp retain the personal information based on their data collection practices and privacy obligations; (vi) whether there is a legal obligation to which LiveRamp is subject; (vii) whether retention is advisable in light of LiveRamp’s legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations); and (viii) whether you have requested that we delete your personal information.

If you have any questions or comments about LiveRamp’s privacy policies and practices or your choices and rights regarding such use, please do not hesitate to contact us at:

Online: US Privacy Team

Postal Address: LiveRamp, Attn: Privacy Administrator, 225 Bush Street, 17th Floor, San Francisco, CA. 94104

LiveRamp collects certain categories of personal information in connection with websites we own and other corporate activities and events. The LiveRamp websites and corporate events are primarily intended for use by commercial customers but may still collect some personal information. Such personal information is generally considered by LiveRamp to be primarily “business-to-business” personal information.

LiveRamp may collect about you the categories of information summarized in the table below. The following table also describes how we collect and use such categories of information.

We will sell, share, or disclose the information collected about you as discussed above for various business and commercial purposes, with service providers and with third parties, including our customers. The chart below describes how and with whom we share or disclose personal information, and whether we believe we have “sold” or “shared” a particular category of information in the prior 12 months (as defined by California law).

Given the broad definition of ‘sale’ and ‘share’, our disclosure of your personal information with our sponsors may be considered a sale or share under California law. For example, when you provide personal information to us to access sponsored content (e.g., white paper), we may share your name, email, and professional or employment-related information with our sponsor. We may also share personal information collected from you to market our products and services to you through cross-context behavioral advertising (i.e., targeted advertising). You can opt out of this sale or sharing within the section titled “Your Rights and Choices” below.

We also may disclose any of the personal information we collect as follows: 

Disclosure for Legal Purposes: In addition, we may disclose personal information with third parties in order to: (a) comply with legal process or a regulatory investigation (e.g. a subpoena or court order); (b) enforce our Terms of Service, this Privacy Notice, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public. We likewise may provide information to other companies and organizations (including law enforcement) for fraud protection, spam/malware prevention, and similar purposes. 

Disclosure In Event of a Corporate Transaction: We may also disclose personal information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction. 

Disclosure With Service Providers: We may disclose personal information with our service providers to help deliver services accessed through our website(s) and to deliver content and fulfill requests made on our website(s). Service providers are contractually prohibited from using the personal information for purposes outside of providing specific services to us.

Generally, we collect and share the Personal Information that we collect from our website(s) and other corporate activities and events for the following purposes:

Operating our Website(s), for example:

• To track your use of our websites and tailor your web experience.
• To monitor and improve our website and services.

To market our products and services to you, for example:

• To fulfill or meet the reason you provided the information. For example, if you share your name and business contact information to inquire about our products or services, we will use that personal information to respond to your inquiry. We may also share this personal information with our marketing partners (i.e. lead generation).
• To register for and/or allow you to subscribe to our special offers, demonstrations of our products and services, or seminars and events, such as LiveRamp’s annual RampUp conference.
• To provide you with requested training, webinars, learning courses, and other resources related to industry and LiveRamp products/services. 
• To sign you up to participate in surveys or even contests that we might provide.
• To allow you to download different papers and/or articles that we write, produce, or otherwise make available.
• To provide you with access to our “Software as a Service” products, such as our Connect platform.

Other operational purposes, for example:

• Auditing
• Billing
• Detecting security incidents
• Debugging
• Short-term and transient use
• Performing services 
• Advertising and marketing
• Internal research
• Quality control
• Legal adherence

LiveRamp will retain information for as long as needed or permitted in light of the purpose(s) for which it was obtained. The criteria used to determine LiveRamp’s retention periods include: (i) the reasonable expectations of the consumer concerning the purpose for which their personal information was collected; (ii)  the type, nature, and amount of personal information collected; (iii) disclosures to the consumer about the purpose for collecting or processing their personal information,(iv) the source of the personal information; (v) the length of time business partners request that LiveRamp retain the personal information based on their data collection practices and privacy obligations; (vi) whether there is a legal obligation to which LiveRamp is subject; (vii) whether retention is advisable in light of LiveRamp’s legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations); and (viii) whether you have requested that we delete your personal information.

The law provides California consumers with specific rights regarding their personal information, including the right to opt out of sale or sharing and the right to limit the use and disclosure of sensitive personal information, access (request the categories and specific pieces of personal information we’ve collected), correct, and delete, the personal information we collect, use, and disclose. Further information about these rights can be found in the “Your California Rights and Choices” section found above in the notice pertaining to LiveRamp Services. For information about exercising your rights please see “Exercising Rights and Choices” below. To get directly to instructions about exercising rights afforded by California law, including how to exercise your right to access, correct, opt out, and delete personal information, please visit
Your Privacy Choices .

California residents may exercise their California privacy rights by:

• Submitting a request via: My Privacy Choices
• To contact us by phone please follow the steps below:
  • Step 1:  Call (844) 678-0045
  • Step 2: Enter the applicable service code:
    • Opt out Request (Do Not Sell or Share or Limit the Use of My Sensitive Personal Information): 1
    • Access Request: 2
    • Category Request: 3
    • Deletion Request: 4
    • Correction Request: 5
    • Employee Request: 6
    • Business Representative Request: 7
    • Appeal: 8
  • Step 3: You will need to provide the following information:  
    • First Name, Last Name 
    • Phone Number
    • Home Address
    • Email
• Email Opt Out. You can manage your email marketing preferences with us by clicking here. This will opt you out of LiveRamp’s use of your email address for marketing our products and services to you and disclosure of your email to RampUp sponsors for their email marketing. 
• Cookies used on LiveRamp.com websites. You may opt out of selling, sharing, or disclosure of personal data for targeted advertising by rejecting cookies through the cookie banner that pops up on our websites, by setting your “Cookie Preferences” on our Your Privacy Choices page, or by enabling the Global Privacy Control signal on a compatible browser. 

If you have additional questions about exercising rights with respect to your business-to-business data used for LiveRamp marketing purposes please contact us here.