Data Collaboration, Identity, Marketing Measurement
The modern gaming customer doesn’t live in just one world. They might place a bet on their phone during a commute, then show up at the property for a concert, dinner, and a night at the tables. Connecting those moments – and making each one feel seamless and personal – is the challenge Mohegan set out to solve.
By partnering with LiveRamp, Mohegan is able to:
- Understand how players engage across digital and on-property channels to deliver a truly connected omnichannel experience
- Sharpen targeting and measurement based on player preferences and engagement to ensure every dollar is spent efficiently on the right people
- Unify data across its digital and brick-and-mortar teams, breaking down silos and creating a more collaborative organization
The minute that we swapped over to LiveRamp and RampID, we immediately saw a 30% boost on our effectiveness for the same dollar spend.
Josh McPhie / Director of Business Intelligence, Digital Gaming, Mohegan Digital
What's next?
If you’re ready to reach your customers everywhere they spend time, LiveRamp can help. Tap into the essential data collaboration network for the AI era.