Offline data meets online

Connecting your customer data to your digital marketing platforms is the key to better customer experiences.

Better measurement. Better targeting. Bigger impact.

Better visibility into how your campaigns are working can make a difference to your bottom line.

Reach consumers across channels and devices.

Increase response rate and sales lift by reaching your audience with relevant messages anywhere, anytime and on any device.

Connect your data and unleash new possibilities

We break down silos and connect your marketing platforms to more data, so you can unlock a new generation of data-driven marketing strategies. When your data is portable, so much more is possible.

Targeting

Use your offline CRM, sales, and third-party customer data to define audience segments for online campaigns.

Measurement

Connect exposure data to purchase data, so you can measure the impact of digital marketing on sales.

One-to-One Marketing

Increase conversion rates by using customer data to tailor content for websites and online ads.

More than 200 integrations at your fingertips

Connect your marketing infrastructure at the data layer

Gain the benefits of an integrated marketing stack while preserving the flexibility to choose which technologies you want to use. Make each of your digital marketing applications and media platforms perform better by providing access to more customer data.

August 31, 2016

How Cross-Channel Attribution Works

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Half-Blind Attribution Modeling

bg-contact Half Blind Attribution Modeling.

 

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Publisher Case Study

A magazine publisher with both print and online media wanted to increase revenue by selling online ad inventory targeted to their print subscribers.

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Travel Case Study

An airline wanted to run a targeted online advertising campaign to grow their frequent flyer program..

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August 31, 2016

The time to take your data-driven marketing to the next level is now! Join our webinar w @BGoldenbergISM. Register: https://t.co/aSeGPlb4d3

August 23, 2016

RT @JessCameron: Look for the "yes" in each micro moment across the buyer journey. Measure all touchpoints with your audience - via @rlston…