How AI is Reshaping Measurement + Optimization: A Conversation with LiveRamp’s Chief Product Officer
August 5, 2026 10:00am – 10:25am PT
Today's top marketers close the loop. They're intentional in how they use AI, the campaigns they run, and what they learn along the way. With clear signals, they know what's working, why it's working, and where to go next.
Are you ready to join them?
In this live session, LiveRamp’s Chief Product Officer, Matt Karasick, will show you how AI and agentic workflows make this possible, and how LiveRamp helps you put them to work – with data you can trust.
You’ll learn how to:
- Build a modern, AI-powered approach to reach, frequency, incrementality, and attribution
- Identify the biggest gaps in traditional measurement across fragmented channels and signals – and how to bridge them
- Explore real-world examples of how LiveRamp and its partners are deploying agents to turn insights into action
Today's top marketers close the loop. They're intentional in how they use AI, the campaigns they run, and what they learn along the way. With clear signals, they know what's working, why it's working, and where to go next.
Are you ready to join them?
In this live session, LiveRamp’s Chief Product Officer, Matt Karasick, will show you how AI and agentic workflows make this possible, and how LiveRamp helps you put them to work – with data you can trust.
You’ll learn how to:
- Build a modern, AI-powered approach to reach, frequency, incrementality, and attribution
- Identify the biggest gaps in traditional measurement across fragmented channels and signals – and how to bridge them
- Explore real-world examples of how LiveRamp and its partners are deploying agents to turn insights into action
Speakers
