Measure the impact of media spend on visits, purchases and other marketing KPIs

LiveRamp Conversions APIs (CAPIs) optimize campaign performance on all the major platforms with the most accurate, highest-quality signals. Maximize your development resources with a single deployment linked to dozens of destinations including Meta, Google, Snap, Pinterest and TikTok.

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Maximize performance and measurement with signals you can trust.

Boost match rates by 52% and drive stronger performance with RampID

LiveRamp-powered CAPI integrations increase match rates by up to 52%—improving signal quality, reducing data loss, and powering more accurate attribution.

Uncover real-time insights that power smarter campaign decisions

Gain clearer, in-flight visibility into performance—so you can optimize faster, prove impact confidently, and adapt without waiting for post-campaign reports.

Learn how Meta CAPI boosts ROAS as much as 30%.

Optimize your signals to unlock up to 7× more conversions

Signal loss costs performance. With LiveRamp-powered Conversion API integrations, brands like PacSun have driven 7× higher conversion rates by improving signal quality and reducing data gaps.

Discover how CAPI lifts campaign performance at Snap, Pinterest and TikTok.

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LiveRamp has proven to be a valued partner in delivering important solutions for advertisers that continue to enhance our ability to measure success.

Carrie Sweeney / VP of Retail at Pinterest

In this video, watch Marton Kriszan, Product Manager for Cloud Embedded Identity at LiveRamp, show how LiveRamp’s deep integration with Google’s BigQuery unlocks data signals and helps optimize media spend and increase marketing agility.

For even more videos on how LiveRamp powers data collaboration and enhances personalization on Google Cloud, see this page.

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Explore LiveRamp's Solutions in Action

Take a self-guided tour of the LiveRamp Data Collaboration Platform with our interactive demos.

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LiveRamp’s native solutions, available on the AWS Marketplace, transform your data cloud into an engine for marketing and measurement.

Turn marketing into a powerful revenue driver

Unlock new efficiencies, drive growth, and accelerate innovation across the advertising ecosystem with LiveRamp.