Measure the impact of media spend on visits, purchases and other marketing KPIs

LiveRamp Conversions APIs (CAPIs) optimize campaign performance on all the major platforms with the most accurate, highest-quality signals. Maximize your development resources with a single deployment linked to dozens of destinations including Meta, Google, Snap, Pinterest and TikTok.

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Maximize performance and measurement with signals you can trust.

Boost match rates by 52% and drive stronger performance with RampID

LiveRamp-powered CAPI integrations increase match rates by up to 52%—improving signal quality, reducing data loss, and powering more accurate attribution.

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Uncover real-time insights that power smarter campaign decisions

Gain clearer, in-flight visibility into performance—so you can optimize faster, prove impact confidently, and adapt without waiting for post-campaign reports.

Learn how Meta CAPI boosts ROAS as much as 30%.

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Optimize your signals to unlock up to 7× more conversions

Signal loss costs performance. With LiveRamp-powered Conversion API integrations, brands like PacSun have driven 7× higher conversion rates by improving signal quality and reducing data gaps.

Discover how CAPI lifts campaign performance at Snap, Pinterest and TikTok.

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LiveRamp has proven to be a valued partner in delivering important solutions for advertisers that continue to enhance our ability to measure success.

Carrie Sweeney VP of Retail at Pinterest