Maximize media performance with relevant, connected experiences

Don’t let fragmented channels and signals limit your reach, personalization, and optimization efforts. Maximize the impact of your media spend by connecting and activating your data with the best match rates across the marketing and media ecosystem so you can reach consumers with confidence wherever they are.

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Being relevant requires connecting rich consumer data across the vast ecosystem of media partners, publishers, and martech platforms.

Build precise, high-value audiences by harnessing whatever data you need

Seamlessly bring together 1st, 2nd, and 3rd party data sets with AI-assisted segmentation tools that allow you to quickly create audience segments for greater relevance, personalization, and suppression.

See It In Action

Connect with your customers across the most powerful network available

Maximize media performance by activating your data across our vast network of 500+ media and adtech platforms and 21,000+ publishers. Boost match rates up to 50% or more and reach people across 92% of their engaged time with RampID—the industry’s most interoperable, durable way to connect data across the ecosystem.

How Data Activation Works

Accelerate Conversion API optimization and measurement opportunities

Streamline media partner Conversion API setup and management, expediting insights across all your media partners. Our pre-configured integrations and filtering let you send only the necessary conversion and event data to dozens of CAPIs from just one feed. Plus, with RampID, you’ll get the best match rates without compromising on privacy.

Discover Benefits of LiveRamp CAPI Integrations

We’ve saved millions of dollars from cutting waste, ensuring our ad placements are targeted to the right people, and buying higher quality data versus what we used to buy.

Head of Media Transformation, Financial Services Brand