Power Your Gaming Ecosystem
Drive player acquisition and retention by resolving fragmented signals – including in-game exposure, gameplay actions, and online touchpoints – into a single, unified identity. This comprehensive view empowers you to activate audiences cross-channel and measure with closed-loop attribution that links media investments to player conversions and revenue.
Boost your player ecosystem from cross-platform acquisition to in-game spend
Build a unified player profile
Connect fragmented profiles across your console, mobile, PC, or cloud player activity with their online browsing behavior into one persistent identifier. This holistic view enables precise segmentation, reduces wasted ad spend, and powers effective cross-title promotion, so you can reach players everywhere they spend time
End the gaming attribution black hole
Prove media effectiveness and ROAS by linking media exposure across online channels – websites, social platforms, and apps – to offline conversions. See which platforms, partners, and segments are driving actual results so you can make smarter spending decisions.
Turn your first-party player data into a revenue engine
Build or grow revenue streams by enhancing in-game advertising inventory with unified player data. Offer partners premium, high-value audience segments and closed-loop campaign measurement, driving higher ad rates while keeping player data secure.
