Infobip Helps Brands Orchestrate Meaningful Customer Journeys in the AI Era

Intro

To win in the AI-era, brands need long-term customer loyalty. They turn to Infobip to connect with their audience everywhere – from SMS, MMS, and RCS to WhatsApp and nearly every other major messaging channel. Infobip’s agentic platform – powered by LiveRamp – gives brands the connections they need to succeed.

The Challenge

Data is often fragmented across isolated campaigns, preventing a clear view of the customer journey. 

As Thais Chang, Solution Engineering Chapter Lead at Infobip, explains, AI doesn’t automatically create value – it simply amplifies what you feed it. Without high-quality, responsibly collected data, brands risk amplifying "noise" instead of building meaningful connections.

The Solution 

To move from isolated campaigns to orchestrated communications, Infobip partners with LiveRamp to enrich its conversational and engagement data.

By leveraging the LiveRamp Data Collaboration Platform, Infobip ties in-chat authentications and conversational signals to RampID.

This allows brands to:

• Resolve fragmented data from disparate sources into a unified, people-based view.  
• Activate across channels by seamlessly porting RampID-based audiences into downstream media destinations for precise remarketing.  
• Collaborate responsibly with other systems and data partners in a secure environment.

The Results

In partnership with LiveRamp, Infobip is transforming a single ad click into the beginning of a longer, measurable customer journey. This allows Infobip’s teams to take a consultative approach so that brands can understand their specific challenges and improve communication strategies with real-time insights.