Build exceptional customer experiences at scale with LiveRamp APIs

Integrate LiveRamp’s identity, activation, and measurement capabilities directly into your marketing solutions. Use our APIs to compose custom workflows, extend your platform, and deliver scalable, flexible, and secure experiences across the digital ecosystem.

Reach and activate addressable audiences across the open web

Add seamless audience delivery to your platform with Activation API

Enable your application to deliver and activate person-based and device-based segments to leading marketing platforms by leveraging LiveRamp’s identity solutions to tap into the world’s most powerful data collaboration network.

Find out more about Activation API

Create and reach addressable audiences without cookies or mobile IDs

Improve programmatic addressability across the open web by resolving directly identifiable personal data such as email, phone, name, and postal address at the point of authentication, enabling better reach, targeting, and measurement.

Find out more about Authenticated Traffic Solution (ATS) API

Connect your application to the LiveRamp Data Marketplace

Seamlessly connect your users to the LiveRamp Data Marketplace. Automate third-party data workflows to provide more audience options for your customers.

Find out more about Data Marketplace Buyer API

Leverage industry-leading offline identity matching

Deliver frictionless web personalization or call center verification by seamlessly matching your consumer data to the AbiliTec Identity Graph, LiveRamp’s industry-leading offline identity-matching service.

Find out more about AbiliTec API

Create a common identity layer across platforms

Bridge and activate resolved data across offline and online platforms by matching your consumer data to RampIDs, the most durable, interoperable, and secure identifier for connecting the ecosystem.

Find out more about RampID API

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In this video, watch Marton Kriszan, Product Manager for Cloud Embedded Identity at LiveRamp, show how LiveRamp’s deep integration with Google’s BigQuery unlocks data signals and helps optimize media spend and increase marketing agility.

For even more videos on how LiveRamp powers data collaboration and enhances personalization on Google Cloud, see this page.

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Explore LiveRamp's Solutions in Action

Take a self-guided tour of the LiveRamp Data Collaboration Platform with our interactive demos.

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LiveRamp’s native solutions, available on the AWS Marketplace, transform your data cloud into an engine for marketing and measurement.

Fuel campaign ROI with more reliable attribution and insights

Discover how LiveRamp APIs can help you unlock scalability, precise data activation, and addressable reach.