Unlock Measurable Growth in B2B
Leading B2B marketers rely on unified identity to connect and activate their data, achieving the account-level precision required to target key decision makers across all channels. This enables verifiable measurement and optimization, proving marketing’s direct and meaningful impact on the sales pipeline and overall revenue.
Maximize B2B pipeline growth with unified data and optimized spend
Connect LinkedIn media investment directly to pipeline outcomes
Leverage a secure data clean room to match campaign exposure against your proprietary CRM data. This reveals the precise ads and audiences driving qualified pipeline and attributed revenue, allowing you to optimize spend and prove true ROI.
Eliminate data silos for consistent account activation across all channels
Resolve fragmented buyer signals into a persistent, secure view of key decision-makers through a B2B Identity Graph. This ensures your target accounts receive a unified message regardless of touchpoint, maximizing engagement and accelerating pipeline velocity.
Target high-propensity accounts to boost conversion and efficiency
Access the LiveRamp Data Marketplace to enrich your first-party data with granular firmographic, technographic, and intent signals from top B2B providers. Focus outreach only on validated ICPs, significantly improving campaign operating efficiency and increasing CLTV.
