Commerce Media Forecast: It’s Time for a New Playbook
Commerce media is becoming a foundational part of modern marketing. By 2030, US commerce media ad spending will exceed $142 billion and make up nearly one-quarter of all digital ad spending.
As the market expands beyond retail, growth will require more than replicating the retail media model. Marketers must understand what makes each network valuable and align their investments with the right data, customer moments, and business outcomes.
Download EMARKETER’s Commerce Media Ad Spending Forecast 2026 to explore:
- Why advertisers are willing to manage more networks in exchange for greater performance and measurement value
- Which measurement, planning, buying, and data strategies networks need to support larger investments
- How commerce intermediaries, financial media networks, and travel media networks can deliver more value for advertisers with their unique advantages
Get the report and see what will drive commerce media’s next phase of growth.
Commerce media is becoming a foundational part of modern marketing. By 2030, US commerce media ad spending will exceed $142 billion and make up nearly one-quarter of all digital ad spending.
As the market expands beyond retail, growth will require more than replicating the retail media model. Marketers must understand what makes each network valuable and align their investments with the right data, customer moments, and business outcomes.
Download EMARKETER’s Commerce Media Ad Spending Forecast 2026 to explore:
- Why advertisers are willing to manage more networks in exchange for greater performance and measurement value
- Which measurement, planning, buying, and data strategies networks need to support larger investments
- How commerce intermediaries, financial media networks, and travel media networks can deliver more value for advertisers with their unique advantages
Get the report and see what will drive commerce media’s next phase of growth.