AI is redefining programmatic advertising in real time. As US programmatic ad spending surpasses $200 billion in 2026, marketers are navigating a new era of agentic buying, fragmented media, and rising demand for measurable performance across every channel.

The marketers pulling ahead are building on a connected data foundation – using authenticated, first-party data to power smarter campaigns, stronger measurement, and more connected experiences across CTV, retail media, social, and emerging AI environments. 

In this EMARKETER report, discover how leading advertisers are adapting their media and data strategies for the next era of programmatic. Learn how to:

• Prepare for the rise of AI-powered and agentic advertising
• Strengthen your first-party data strategy for more connected, measurable customer experiences
• Navigate the shift toward curated inventory and private marketplaces 
• Expand performance across retail media, CTV, social, and other high-growth programmatic channels

Download the report to explore the trends shaping the future of AI-powered media and what marketers need to stay ahead.

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