Webinar Marketing

How CVS Built Its Retail Media Flywheel

The rise of retail media is forecasted to continue as more brands recognize the benefits of using shopper insights to improve media performance and build stronger consumer relationships. 

Hear from Parbinder Dhariwal, VP & GM, CMX at CVS Health, on how CVS Media Exchange (CMX) has grown since its inception in 2020. In this webinar, he shares how CMX has been able to strengthen their commitment to brand partnerships by collaboratively focusing on putting CVS consumers first, and in turn, he will share how they are driving loyalty and exceptional media performance. Watch this webinar to learn how:

  • Brands and retailers can collaborate to create more synergy in consumer relationships
  • Partnerships drive stronger measurement and transparency in the consumer journey
  • A large-scale media network is evolving its retail media flywheel for long-term impact

Parbinder Dhariwal

CVS Health

Lori Johnshoy

Head of Retail/Brand Industry Strategist