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Deep Dive: The RampID Journey

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A Decade of Post-Cookie Data Connectivity

We get a lot of questions from our customers and partners about what powers our identity solutions as we all now face a new world of data regulation, browser changes, and the stark reality that marketers will eventually lose access to cookies. If you’ve ever asked yourself, “What is a RampID, anyway?,” follow our quest to develop a new kind of online identifier—one that would remove PII associations, respect the privacy of individuals, and ensure that brands could prevent damaging hard-earned consumer trust because of a data breach. Read more and discover:

  • The evolution of LiveRamp’s privacy-by-design philosophy
  • Why all identifiers are not created equal
  • The role RampID plays in the cloud, clean rooms, and CDPs