Today, I am happy to announce our acquisition of Pacific Data Partners— a company focused on revolutionizing business-to-business (B2B) marketing. This acquisition will help LiveRamp enable B2B marketing with people-based precision, solidifying our position as the leading provider of identity resolution capabilities that power people-based marketing.
Pieter De Temmerman and Grant Ries, cofounders of Pacific Data Partners and former Oracle and BlueKai veterans, will lead LiveRamp’s efforts to accelerate the expansion of IdentityLink to B2B. Pieter and Grant have proven to be game-changers in the industry, and we’re excited to have them on board. Our vision continues to focus on improving the consumer experience through improving the relevancy of marketing, and I’m confident they’ll help us do this in the world of B2B marketing.
Worldwide, B2B marketing is a $160B market, but B2B marketers have historically lacked the ability to recognize the professionals they are targeting in digital channels. This has left B2B marketers unable to take advantage of the innovations identity resolution has driven in consumer marketing– until now.
LiveRamp has built an incredible consumer identity graph that will provide the foundation for our expansion into B2B – after all, professionals are also consumers.
Hear what industry leaders are saying about this exciting acquisition:
“As a leader in connecting B2B data and intelligence, and one of LiveRamp’s close B2B partners, we’ve seen firsthand the reach and conversion impact of people-based solutions,” said Darian Shirazi, CEO of Radius. “We’re thrilled to see LiveRamp invest further in increasing our customers’ reach to business decision makers.”
“As one of the world’s largest technology companies with thousands of global customers, HPE’s digital marketing strategy and execution are core to our growth. Hewlett Packard Enterprise has been leveraging Pacific Data Partner’s custom B2B audience capabilities in conjunction with LiveRamp to great success,” said Rene Asis, Global Manager Media Technology of Hewlett Packard Enterprise.
You can find more details about this exciting acquisition in our press release.