Find Your Next Best Customer: Faster, Flexible Lookalike Modeling Now Available in the LiveRamp Marketplace

LiveRamp continues to enhance audience and media planning tools with fast, flexible lookalike modeling capabilities that make it easy for marketers to find new prospects to drive stronger acquisition marketing results.

We have already streamlined audience planning and segmentation within a single interface, while building neutrality and trust into the data collaboration. Now, we’ve taken it a step further. Marketers can seamlessly build lookalike prospect audiences directly within their everyday workflows and activate them in seconds — no heavy data science required.

LiveRamp’s lookalike modeling now unlocks key advantages for marketers:

Access new data partners to drive acquisition and growth: Marketers can tap into LiveRamp’s expansive network to access CPM-based modeling from leading partners including Adstra and AnalyticsIQ. Through the LiveRamp Data Marketplace, marketers can quickly expand first-party audiences to drive acquisition and growth. Sophisticated marketers can also integrate their own modeling datasets. 

Seamlessly leverage audiences and the power of the LiveRamp platform: Marketers can build Lookalike Audiences directly within LiveRamp’s planning and activation solutions, enabling them to effortlessly create control holdouts and seamlessly import them into a clean room. Marketers can also integrate measurement and attribution to continuously optimize omnichannel performance without the need for heavy data science expertise or extensive model tuning.

Discover new partners and test flexibly: In addition to being able to explore and select preferred partners in LiveRamp’s growing Marketplace, marketers can easily experiment with datasets and lookalike modeling techniques to find what works best for their growth needs.

“First-party data is the lifeblood of modern marketing, and its value grows when marketers can easily and effectively enhance it to find more of their ideal audiences,” said Lance Brothers, Chief Revenue Officer at Adstra. “We are excited to partner with LiveRamp in enabling marketers to pair their data with Adstra’s differentiated audience intelligence — including specialized attributes across wealth, health and wellness, caregiving, lifestyle, and interest-based signals — to expand their customer segments into larger addressable audiences that are built to drive results.”

"Over the past six years, AnalyticsIQ has been proud to support LiveRamp’s lookalike modeling solution and help brands turn high-value customer signals into stronger audience strategies. We’ve seen this approach drive meaningful success for end clients because it gives marketers a smarter way to expand reach while staying grounded in quality data,” said Margo Hock, VP of Digital Partnerships, AnalyticsIQ (now part of Alliant). “What’s especially valuable is that lookalike modeling often becomes the starting point for deeper collaboration. Once clients see the performance impact, it opens the door to more advanced audience strategies, custom data solutions, and downstream opportunities to drive even stronger results.”

LiveRamp will continue to expand the data partners available to create lookalike audiences, with more partners available imminently. To learn more, read the Audience Alchemy: Segmentation, Activation, and the AI Edge white paper.

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