LiveRamp Helps Power the Next Frontier of Commerce Media with Google’s Display & Video 360

The divide between brand-building and performance marketing is collapsing on one of the world’s largest stages: YouTube.

Google’s Commerce Media Suite offers advertisers a self-service solution to bring retailers’ first-party signals directly into Display & Video 360 – enabling them to reach high-intent shoppers and closed-loop measurement in an environment long associated with upper-funnel awareness. 

As the essential data collaboration network, LiveRamp is helping make this possible. Together with Google’s Display & Video 360, we’re enabling media networks to connect their most valuable data to premium media and prove real business outcomes for advertisers.

Seamlessly Activate and Measure Through LiveRamp

For years, CPG brands have struggled to definitively link what a consumer watches to what they actually buy. That gap is now closing. By activating shopper audiences built from retail purchase signals with Display & Video 360, advertisers can connect ad exposure on YouTube and beyond directly to sales outcomes. 

Early movers like Kroger Precision Marketing and Dollar General Media Network are setting the pace by giving their suppliers a powerful first advantage. 

With LiveRamp’s data collaboration capabilities, advertisers can: 

• Reach high-intent shoppers on YouTube and beyond: Activate retailers' shopper audiences directly within the advertisers’ Display & Video 360 UI, shared from the LiveRamp Marketplace, to improve match rates and reach more audiences while maintaining strict privacy controls.
• Close the loop on measurement and attribution: Access SKU-level conversions reporting within their Display & Video 360 UI, enabled via LiveRamp’s Conversion API (CAPI) hub to see full-funnel ROI.

Through our collaboration with Google, activation, measurement, and audience monetization become seamless within a single, interoperable workflow in the tools advertisers already know. 

Reach More Audiences Through Commerce Media 

This is a significant step forward not only for retail media, but the broader commerce media category.

In the age of AI, companies with the richest data and most actionable signals across touchpoints will win. LiveRamp is helping media networks extend their data beyond owned-and-operated properties into premium destinations like YouTube – one of the world’s most scaled and engaging media environments, with growing share in streaming and CTV consumption. It’s the natural next frontier for commerce media. 

As more media networks expand into CTV, social, and AI environments, the need to activate data flexibly, and measure outcomes holistically, is critical.

Own Your Future with The Trusted Network

LiveRamp enables our clients to meet this moment by collaborating responsibly with data. Our data collaboration network connects every signal, agent, surface, and channel to give media networks the ability to scale audience monetization while delivering the insights advertisers need. 

The future is here, and it’s powered by data collaboration.

Reach out to info@liveramp.com to start working with LiveRamp and Google’s Commerce Media Suite today.