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Expanding the Most Powerful Data Collaboration Network with Premium New Destinations

Identity
Data Collaboration
Marketing
Marketing Measurement
TV Advertising
Matthew Hogg
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May 7, 2026
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With the consumer journey more fragmented than ever, marketers are continuing to embrace connectivity to link the entire customer experience. Connectivity is a holistic approach that makes all consumer experiences personalized, optimized, and measurable, creating a unified view of the customer across channels, devices, and experiences.

Connectivity in action

Leading brands are already applying connectivity across the three key phases of personalization, measurement, and optimization.

Brands are able to personalize and tailor messages within a broad set of experiences, such as CTV – which is already a $35B market – but also emerging destinations like AI platforms and AI search. Brands can also break silos between paid and owned media to enable unified measurement across all channels and touchpoints, linking advertising to business metrics, and ensuring maximum addressability and measurability for these critically important investments. Connectivity also enables real-time optimization based on conversion data and intent signals, optimizing ad delivery across all channels. 

More must-have destinations

For marketers to see the benefits of connectivity, they need a network that can connect to everywhere that matters to their customers. LiveRamp’s ecosystem includes the world’s leading platforms and publishers, including:

  • FreeWheel: A leading platform for premium CTV advertising that provides marketers with direct access to the world’s largest pool of premium streaming TV inventory from top media owners. Through FreeWheel technology, advertisers can leverage advanced identity frameworks and proprietary data to reach audiences at scale with transparent, data-driven targeting, measurement, and optimization capabilities.‍
  • Netflix: One of the world’s leading entertainment services, with advertising now reaching 190 million Monthly Active Viewers (as of October 2025). Netflix Ads lets advertisers tap their first-party data across 11 ad-supported markets.‍
  • HBO Max: The premier streaming service of Warner Bros. Discovery, and the home of HBO and Max Originals. HBO Max is enabled with LiveRamp across the US, LATAM, and EMEA markets.

Reach your customers today

For marketers interested in activating to these destinations, or anywhere else your customers are spending their time, reach out to your LiveRamp team or ATS@liveramp.com.