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Case Study: Driving Performance on Facebook with LiveRamp’s Data Marketplace
Marketing
Simplified global access
Safe, ethically sourced data
Ecosystem-wide use
Unique trusted data
A comprehensive data strategy is often constrained by data gaps that arise from
Incomplete or unavailable customer data
Operational hurdles to access third-party data
Uncertainty around data privacy compliance
Companies need easy access to safe, externally sourced data to develop a more effective data strategy.
Through a relationship with LiveRamp, gain access to global data from the world’s top providers and utilize it across technology and media platforms, agencies, analytics environments, and TV partners.
Discover and test the possibilities of overlaps, segmentation, and data appends, then plan and analyze your data strategy to improve targeting, measurement, and customer intelligence.
From flat-fee licensing to CPM to percent of media, there are pricing options that fit your use case needs. Choose the data and pricing model that’s right for you and the data will be translated to the identity space you require.
LiveRamp’s global data ethics standards stay in step with evolving privacy regulations so you don’t have to. Our review of data partners ensures that the data in Data Marketplace is ethical and complies with relevant industry standards and privacy regulations, such as verifying consumers are provided notice, choice, and opt-out options.
We’re able to utilize LiveRamp’s Data Marketplace in order to gain second-party segments or third-party data in order to expand our reach, and that’s actually been pretty integral.
Organizations with incomplete or unavailable customer data. See how Data Marketplace can help solve unique needs across an organization.
Enhance targeting capabilities and measure impact by enriching customer data with third-party data.
Develop comprehensive insights on current and prospective customers. Third-party data can serve as the foundation for customer and competitor intelligence.
Uplevel your data strategy with safe and unique data from external sources.
Differentiate your technology and gain additional revenue by providing your clients with more capabilities through third-party data.
Search and find the right data using unbiased tools that provide all data partners the same opportunity to convey differentiated information in a standardized format so you can easily evaluate partners. Find pricing, sourcing information, segment descriptions, supported use cases, and more.
Data Marketplace is purpose-built with guardrails to ensure that data is ethically-sourced and used as it was intended.
Data partners are reviewed for consumer-privacy compliance so buyers’ interests are protected as privacy regulations evolve.
Data Marketplace speeds up access to data through automated API workflows. A simplified procurement and contractual process removes operational hurdles that normally slow you down.
With integrations among top media and technology platforms across the marketing ecosystem, our identity translation technology enables activation of your desired audience to the destination of your choice.