Why Data Protection and Neutrality Remain Core to LiveRamp

Since announcing our agreement with Publicis Groupe, the reaction has been overwhelmingly positive. I’ve been so pleased to see that the excitement we have for our future is being shared by customers, partners, and the industry as a whole. The conversations we are having with all of them are full of curiosity and possibility, which is exactly what you would expect at a moment like this. And the reason for that confidence is simple: customers remain in control. 

At LiveRamp, customers control their data. They decide how it is used, by whom, and for what purpose. That complete transparency and control is a fundamental requirement for data collaboration – and engineered into every level of our platform. It is reinforced by the agreements that govern how we work with customers, publishers, and partners. That does not change.

The same is true of neutrality and interoperability. LiveRamp has earned trust by giving the market choice, control, and broad connectivity across the ecosystem. That is not a talking point. It is a core part of how our platform works and how our business succeeds. 

Underpinning our commitment to neutrality are three critical facts: 

Neutrality is a technological certainty. First, LiveRamp’s technology has neutrality in its DNA. Our collaboration technology and clean rooms operate with neutrality as a protected, tested, and audited condition of our business. Client data is protected, access is rigorously governed, controls are the client’s alone, and all of it is firewalled. Technology and data are what we provide, and neutrality, and the power and value it delivers to our clients, is hard-coded into how we provide it. 

Neutrality is an operational requirement. As part of our agreement, Publicis is committing to three extremely clear operational requirements for neutrality. First, no LiveRamp service will be restricted. Second, data will remain protected by client contracts, ensuring privacy and control. Third, pricing will not be changed beyond the normal course of business and standard business practices. 

Neutrality is a foundation of the agreement. Our ability to remain neutral was one of the foundational reasons we decided to enter into this agreement with Publicis. Publicis has a proven history of protecting neutrality in acquisition and growing acquired businesses because of it – like Captiv8 and Influential, where 51% of growth comes from clients outside of Publicis and many who are with competitors.

Some of the conversation in the market reflects understandable curiosity. Some of it comes from voices with a more self-interested agenda. Either way, the facts are the same: our technology, our contracts, and our business practices are built to protect neutrality and customer control. 

If you have questions, reach out to your usual LiveRamp contact or support channel. We’re here to help.