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Marketers everywhere are navigating a complex landscape of data regulations, cookie loss, and increasingly sophisticated customer journeys. Advanced cross-channel measurement solutions – powered by AI – are replacing simple last-click attribution and siloed channel reporting.
This EMARKETER Field Guide to Marketing Analytics and Attribution is your essential resource for understanding the evolving landscape and choosing the right platform to unlock holistic marketing measurement.
Download now to:
- Explore key trends such as the rise of AI, reliance on first-party data, channel restrictions, and measurement shift toward marketing mix modeling.
- Discover must-have platform capabilities that will help you demonstrate ROI, assess campaign performance, improve ad targeting, and more.
- Get a cheat sheet to determine which attribution model is right for your sales cycle length, marketing mix, and omnichannel presence.