As the media landscape evolves, you need a clear measurement strategy to drive lasting business value. This EMARKETER report, sponsored by LiveRamp, analyzes the trends defining the second half of 2025. Inside, you’ll gain actionable insights on how innovative advertisers are optimizing their media mix, adopting AI, and navigating the shift in Connected TV (CTV) currency to uncover new opportunities for growth. You’ll also gain access to recommendations for media sellers and buyers.
Download now to explore the key findings:
- Rapid Marketing Mix Modeling (MMM): Why nearly half of marketers are increasing investment here to drive faster decisions.
- AI-Powered Accessibility: How agents are breaking down bottlenecks to make measurement results actionable.
- Outcomes-Based CTV: The transition to new currencies as the industry moves beyond panel-based measurement.
Unified Measurement Strategies: How brands are building value with holistic solutions that connect data across the entire ecosystem.
As the media landscape evolves, you need a clear measurement strategy to drive lasting business value. This EMARKETER report, sponsored by LiveRamp, analyzes the trends defining the second half of 2025. Inside, you’ll gain actionable insights on how innovative advertisers are optimizing their media mix, adopting AI, and navigating the shift in Connected TV (CTV) currency to uncover new opportunities for growth. You’ll also gain access to recommendations for media sellers and buyers.
Download now to explore the key findings:
- Rapid Marketing Mix Modeling (MMM): Why nearly half of marketers are increasing investment here to drive faster decisions.
- AI-Powered Accessibility: How agents are breaking down bottlenecks to make measurement results actionable.
- Outcomes-Based CTV: The transition to new currencies as the industry moves beyond panel-based measurement.
Unified Measurement Strategies: How brands are building value with holistic solutions that connect data across the entire ecosystem.