Personalization
Addressability
Consumer intelligence
Data onboarding + activation
Measurement
Campaign optimization
Overview
Delta Air Lines serves nearly 200 million travelers annually, with more than half belonging to its SkyMiles loyalty program.
To fulfill the company’s mission of making “the journey part of the joy,” Sarah Downs, Director of Engagement & Optimization at Delta Air Lines, recognized the need to transform their plentiful but fragmented first-party data into a unified customer view.
They turned to LiveRamp to onboard and activate their data responsibly. In doing so, Sarah and her team established a robust framework for the airline’s media network.
This collaborative environment also allows Delta to connect with strategic partners like Paramount+, YouTube, and T-Mobile to deliver bespoke in-flight experiences like the free Wi-Fi program and Delta Sync screens.
Travelers get curated content, personalized entertainment titles, and real-time flight information tailored to their specific journeys.
This shift toward responsible data collaboration has moved Delta toward its ultimate goal: genuine traveler satisfaction. Today, Sarah and her team continue to partner with LiveRamp to create “magic” moments in the air, proving that when the right data and the right partners come together, travel reaches new heights.
If you’ve got really strong first-party data and you can find a partner that has really relevant customer attributes that can enrich what you have... that is where you see the magic happen.
Sarah Downs / Director of Engagement & Optimization, Delta Air Lines
Whats next?
If you’re ready to reach your customers everywhere they spend time, LiveRamp can help. Tap into the essential data collaboration network for the AI era.