As CTV scales, the rules of advertising are being rewritten. In this fireside chat, LiveRamp CEO Scott Howe and Nicolle Pangis, Vice President of Advertising, Netflix, explore how advertisers are thinking differently about CTV—no longer as just a top-of-funnel channel, but as a full-funnel engine for growth and performance. They’ll discuss how AI can unlock new levels of precision, relevance, and measurement, and how streamers are shaping a future where television is smarter, more connected, and more accountable than ever before.