Create a unified, enterprise-wide
customer view

Enterprise identity is a consistent identity framework spanning the broadest range of touchpoints across complex consumer journeys. It’s the key to breaking down data silos, understanding your customer clearly, and getting more out of your technology investments.

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Imagine what’s possible with a unified, connected customer view

A single source of customer truth

Make internal data collaboration a reality with connected, accessible, manageable, and actionable customer data across your organization.

Exceptional customer experiences

See your customer more clearly, uncover powerful new insights, and deliver personalization at scale.

Get more out of your tech investments

Make all your technology investments, including CDPs and data platforms, work better with a robust, interoperable identity framework.

Learn how industry innovators like Best Buy, Fidelity Investments, and Ulta Beauty optimize their tech stack

Data is complex. Orgs are complex. Different business lines are complex. We’re connecting the dots so they can work together.

Christine Maguire GM/VP Global Media Business, Tripadvisor

Our customers don’t just dream innovation, they own it.


Connecting the dots across global entertainment properties

NBCUniversal leverages enterprise identity and internal data collaboration to see customers in a new light and drive impactful innovation.

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Breaking down data silos

Tripadvisor invests in enterprise identity during the pandemic to accelerate strategic partnerships and organizational transformation.

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Achieving an enterprise-wide customer view

McDonald’s unlocks individual attribution and global scale with a unified identity solution that puts consumer privacy first.

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