Do you ever think to yourself – what is data collaboration? This isn’t an easy question to answer. So where do you start? You might delve into research, but then terms like data clean rooms or interoperability can make understanding data collaboration and its value feel complex and nearly impossible.
LiveRamp’s Kevin Dunn and Alysia Melisaratos shared answers to the questions they hear the most about data collaboration and clean rooms in their on-demand webinar, Data Collaboration 101: Setting the Clean Room Record Straight. Here are a few of the insights they shared for marketers:
1. What are data collaboration and clean rooms?
2. Why are clean rooms important for data collaboration?
3. Is identity essential to data collaboration that uses clean rooms?
4. How do clean rooms help optimize my marketing strategy and media spend?
Start the new year with a plan to create stronger connections with customers. Watch the full webinar for three use cases on how to improve your tech stack strategy with data collaboration and clean rooms.