We’re thrilled to announce that LiveRamp was recently awarded “Client Partnership of the Year” at the Microsoft Advertising Partner Awards in the Americas, for bringing LiveRamp’s Authenticated Traffic Solution (ATS) to the global stage and helping drive positive change in the ecosystem.
“Partnering with Microsoft Advertising enables us to expand our global footprint to create a better ecosystem rooted in trust,” said LiveRamp Chief Commercial Officer Diego Panama. “This award is an illustration of all the great work we’re doing together for the industry, and we’re so excited for our continued partnership.”
“We have an opportunity as an industry to build something better,” explains Travis Clinger, LiveRamp SVP of Addressability and Ecosystem, “to build an ecosystem rooted in trust, and Microsoft, the world’s largest open internet publisher, is set up to lead this charge.”
Scott Howe, LiveRamp’s CEO, shared in the video that as a result of our partnership, “Microsoft saw 40% improvement in its yields. Advertisers saw lifts of 70%-80%—even more in terms of their campaign ROI—and the big winners here are consumers, because they know their information is being treated responsibly and ethically.”
“Microsoft Advertising is delighted to show our appreciation and acknowledge the well-deserved recognition for LiveRamp with the Client Partner of the Year award. Our partners are critical to our business and it’s a privilege to recognize those who lead with a spirit of collaboration, innovation, and inclusive behavior. Our partners have displayed a strong commitment to their clients and their communities during a time of uncertainty and disruption,” stated Sean O’Connor, International Marketing Director at Microsoft Advertising.