Adweek’s Convergent TV Summit East 2022 – Thriving in Measurement Chaos

In our fragmented TV ecosystem, there’s no better time to make sure your cross-screen TV measurement partner is transparent about their methodology so you can be sure they meet your needs. In this interactive workshop during Adweek’s Convergent TV Summit East 2022, watch LiveRamp’s Jay Prasad, Chief Strategy Officer, TV, and John-Michael de Valle, Head of TV Specialist Team discuss:

• What to consider when evaluating a measurement partner
• How to understand and work with ad exposure data for TV, OTT, and digital sources
• What you’ll need to build a winning learning agenda from the ground up