E-Book Marketing

IdeaBook: 40 Ways to Make Every Marketing Dollar Count

Looking for new and easy ideas on how to deliver measurable results that boost ROI?

Our updated IdeaBook offers dozens of simple tips for organizations across a variety of industries—auto, B2B technology, consumer technology, CPG, financial services, health care, media and entertainment, retail, telecommunications, and travel/hospitality—to activate insights and drive business results across the customer journey.

In this IdeaBook, you’ll find easy tips on how you can:

  • Enable safe and secure data usage-anywhere and everywhere
  • Power personalized experiences across the customer lifecycle
  • Build and execute precise customer engagement strategies