Commerce media is expected to make up nearly 1 in every 4 digital ad dollars in the US by 2028. While retail media continues to dominate the space, advertisers are increasingly shifting their budgets to nonretail verticals, including financial services, travel companies, and commerce intermediaries, to reach more consumers everywhere.
Download this analyst report from EMARKETER and LiveRamp to:
- Find out which commerce media verticals are catching up to retail in ad spending
- Discover key differences in data and audience insights across commerce media networks
- Explore five strategies advertisers and media networks should use to stay ahead in the shifting commerce media landscape
Get your copy of EMARKETER’s “Commerce Media Forecast 2025” now.