EMARKETER Analyst Report: Ad Measurement Trends

Comprehensive ad measurement continues to be a hurdle for marketers, especially in the face of signal loss and growing privacy regulations. More than 60% of advertisers are turning to outdated media mix modeling to supplement measurement gaps – but this alone can’t deliver accurate, full-picture results or lead to greater business success.

Download this analyst report from EMARKETER and LiveRamp to:

• Learn how signal loss is impacting ad measurement outcomes across channels, platforms, and publishers
• Explore why platforms and brands with first-party customer data will become core to ad measurement success
• Discover comprehensive measurement strategies that leverage traditional approaches and today’s innovative tools, including data collaboration

Download EMARKETER’s “Ad Measurement Trends” report now.