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E-book
The Guide to TV Measurement Strategies
Marketing
Data Plus Math, A LiveRamp Company
Video consumption today is fragmented across a multitude of platforms, screens and viewing modes, making it difficult to plan, place and measure marketing messages effectively. By mapping actual consumer ad exposure with real world behaviors such as purchases, store visits, app downloads and other online or offline outcomes, Data Plus Math, a LiveRamp company, is able to help advertisers, TV Networks and MVPDs maximize outcomes for advertising campaigns.
While TV continues to be the most engaging screen in the household, it has outgrown legacy panels and broad-based demographic measurement making it difficult for advertisers to truly understand the impact of TV advertising on the bottom line or for TV programmers to get credit for their valuable viewers.
By combining LiveRamp’s industry leading privacy-compliant identity resolution capabilities with Data Plus Math’s robust TV data, advertisers can better align cross-screen strategies and allocate TV budgets to drive business results that matter while increasing delivery of impressions and cost savings. Data Plus Math connects ad campaign exposures across multiple screens to outcomes thus quantifying the real impact of tv and premium video advertising.
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Understand the impact of TV buys with tangible results. Top TV Networks have partnered with us to offer outcome-based guarantees to help drive the results that matter to your brand.
Move beyond limited TV panels to measure cross-screen impact starting from exposures on linear TV, Set-top Boxes, Connected TVs and internet-enabled devices for full coverage of your TV ads.
Uncover insights such as true reach and frequency, lift analysis, causal measurement, and more to optimize campaigns and deliver better customer experiences.
Combine fragmented TV data with 1st or 3rd party data in a safe and privacy compliant manner to accurately assess its impact for unparalleled measurability on TV.
Join the evolution of the TV business by enabling outcome based buys to create a new currency designed to definitively prove the enormous impact of your TV programming.
Move beyond limited TV panels and get credit for all ad exposures across linear TV and OTT through Set-top Boxes, Connected TVs and Internet enabled devices so every ad impression is attributed to you.
Uncover insights such as cross screen reach and frequency, campaign lift analysis, causal measurement, and more to optimize campaigns with greater immediacy.
Combine fragmented TV data with 1st or 3rd party data in a safe, and privacy compliant manner to accurately assess its impact for unparalleled measurability on TV.
