Data Plus Math, A LiveRamp Company
Video consumption today is fragmented across a multitude of platforms, screens and viewing modes, making it difficult to plan, place and measure marketing messages effectively. By mapping actual consumer ad exposure with real world behaviors such as purchases, store visits, app downloads and other online or offline outcomes, Data Plus Math, a LiveRamp company, is able to help advertisers, TV Networks and MVPDs maximize outcomes for advertising campaigns.
While TV continues to be the most engaging screen in the household, it has outgrown legacy panels and broad-based demographic measurement making it difficult for advertisers to truly understand the impact of TV advertising on the bottom line or for TV programmers to get credit for their valuable viewers.
By combining LiveRamp’s industry leading privacy-compliant identity resolution capabilities with Data Plus Math’s robust TV data, advertisers can better align cross-screen strategies and allocate TV budgets to drive business results that matter while increasing delivery of impressions and cost savings. Data Plus Math connects ad campaign exposures across multiple screens to outcomes thus quantifying the real impact of tv and premium video advertising.Learn More