Data Plus Math, A LiveRamp Company

Next-Generation TV Advertising Metrics And Analytics

Video consumption today is fragmented across a multitude of platforms, screens and viewing modes, making it difficult to plan, place and measure marketing messages effectively. By mapping actual consumer ad exposure with real world behaviors such as purchases, store visits, app downloads and other online or offline outcomes, Data Plus Math, a LiveRamp company, is able to help advertisers, TV Networks and MVPDs maximize outcomes for advertising campaigns.

Prove the True Power of TV Advertising

While TV continues to be the most engaging screen in the household, it has outgrown legacy panels and broad-based demographic measurement making it difficult for advertisers to truly understand the impact of TV advertising on the bottom line or for TV programmers to get credit for their valuable viewers.

By combining LiveRamp’s industry leading privacy-compliant identity resolution capabilities with Data Plus Math’s robust TV data, advertisers can better align cross-screen strategies and allocate TV budgets to drive business results that matter while increasing delivery of impressions and cost savings. Data Plus Math connects ad campaign exposures across multiple screens to outcomes thus quantifying the real impact of tv and premium video advertising.

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Next-gen TV buying for Marketers

Upgrade to the era of Advanced TV with outcome-based buying

Buy TV the Way You Want - Based on Results

Understand the impact of TV buys with tangible results. Top TV Networks have partnered with us to offer outcome-based guarantees to help drive the results that matter to your brand.

Optimize Reach with the Most Comprehensive TV Dataset

Move beyond limited TV panels to measure cross-screen impact starting from exposures on linear TV, Set-top Boxes, Connected TVs and internet-enabled devices for full coverage of your TV ads.

Sophisticated Reporting for Better ROI

Uncover insights such as true reach and frequency, lift analysis, causal measurement, and more to optimize campaigns and deliver better customer experiences.

Seamless Measurement, Maximum Impact

Combine fragmented TV data with 1st or 3rd party data in a safe and privacy compliant manner to accurately assess its impact for unparalleled measurability on TV.

Next-gen TV buying for Programmers

Prove the value of your media in driving business outcomes

Get Full Credit for the Business Impact You Drive

Join the evolution of the TV business by enabling outcome based buys to create a new currency designed to definitively prove the enormous impact of your TV programming.

Most Expansive TV Dataset = Higher Yields for You

Move beyond limited TV panels and get credit for all ad exposures across linear TV and OTT through Set-top Boxes, Connected TVs and Internet enabled devices so every ad impression is attributed to you.

Deliver Better Customer and Consumer Experiences

Uncover insights such as cross screen reach and frequency, campaign lift analysis, causal measurement, and more to optimize campaigns with greater immediacy.

Monetize Your Impressions with Better Data

Combine fragmented TV data with 1st or 3rd party data in a safe, and privacy compliant manner to accurately assess its impact for unparalleled measurability on TV.

Learn more about our TV Measurement offering

E-book

The Guide to TV Measurement Strategies

Marketing
Webinar

Measure and Buy TV Based on Real-World Outcomes

Measurement
Blog

LiveRamp Acquires Data Plus Math to Fuel Outcome-Based Investment for TV

Measurement

Have questions, or want to discuss how to get started?