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IAB Connected Commerce Summit: Data Collaboration and Incrementality

How data collaboration and clean rooms are reshaping retail media measurement

Retail media networks combine purchasing insights with targeted ad placements to drive sales and engagement. But unlocking their full potential requires alignment on measurement models among CPG brands, agencies, publishers, retailers, and tech partners.

In this webinar from IAB’s Connected Commerce Summit, experts from LiveRamp, Roundel, Instacart, Threefold, and Pacvue explore advanced attribution and closed-loop measurement techniques – like incrementality, media mix modeling, and multi-touch attribution – that elevate cross-platform performance.

Watch this replay to:

  • Transform your measurement strategy and gain a competitive advantage via data collaboration
  • Align measurement standards and improve cross-platform attribution across retail media networks and publishers
  • Deliver actionable insights and enhance campaign efficiency through enriched first-party and third-party data
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IAB Connected Commerce Summit: Data Collaboration and Incrementality

How data collaboration and clean rooms are reshaping retail media measurement

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Retail media networks combine purchasing insights with targeted ad placements to drive sales and engagement. But unlocking their full potential requires alignment on measurement models among CPG brands, agencies, publishers, retailers, and tech partners.

In this webinar from IAB’s Connected Commerce Summit, experts from LiveRamp, Roundel, Instacart, Threefold, and Pacvue explore advanced attribution and closed-loop measurement techniques – like incrementality, media mix modeling, and multi-touch attribution – that elevate cross-platform performance.

Watch this replay to:

  • Transform your measurement strategy and gain a competitive advantage via data collaboration
  • Align measurement standards and improve cross-platform attribution across retail media networks and publishers
  • Deliver actionable insights and enhance campaign efficiency through enriched first-party and third-party data

Speakers

Nicolas Pirog
Director, Measurement Strategy, Analytics, Roundel
Lori Johnshoy
Head of Retail/CPG/Media Network Industry Strategy, LiveRamp
Michael Becker
Senior Director, Product, Instacart
Amber Roberts
Partnerships Director, NA, SMG x Threefold
Alfred Wang
Director, Data and Product Solutions, Pacvue
Jeffrey Bustos
Vice President of Measurement, Addressability & Data Center, IAB

Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?