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Open the Floodgates: How CTV Accelerates TV's Digital Future

RampUp 2023 Session

Is TV now a giant tablet? With retail media paving the way for shoppability on CTV, TV's fully digital future looks more imminent than ever with CTV becoming the fastest growing piece of the TV ad spend pie. This panel discusses why this is exciting for advertisers and the TV ecosystem at large, and how best to prepare for TV's cross-screen, multi-currency, cloud-based future.

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Open the Floodgates: How CTV Accelerates TV's Digital Future

RampUp 2023 Session

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Is TV now a giant tablet? With retail media paving the way for shoppability on CTV, TV's fully digital future looks more imminent than ever with CTV becoming the fastest growing piece of the TV ad spend pie. This panel discusses why this is exciting for advertisers and the TV ecosystem at large, and how best to prepare for TV's cross-screen, multi-currency, cloud-based future.

Speakers

Ziggy Zografakis
Director, Ad Tech Partnerships, Roku
Tyler Fitch
SVP, Advanced TV & Partnerships, Tubi
Matt Clark
VP, Strategic Partnerships, FreeWheel
Travis Clinger
Chief Connectivity & Ecosystem Officer, LiveRamp

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