Few brands have the global reach of McDonald’s, which requires a sophisticated, bespoke measurement solution to ensure its media measurement is accurate. Watch this session to understand how McDonald’s and LiveRamp collaborate to deliver an enterprise-wide view of the customer that enables actionable media insights and stronger ROI.
Few brands have the global reach of McDonald’s, which requires a sophisticated, bespoke measurement solution to ensure its media measurement is accurate. Watch this session to understand how McDonald’s and LiveRamp collaborate to deliver an enterprise-wide view of the customer that enables actionable media insights and stronger ROI.
Speakers
Katie Bell
Manager, US Marketing Customer Data Science, McDonald's
Liz Brier-Rosenfield
Managing Director, Enterprise Brands, LiveRamp
Create more with data
How can you reimagine the customer experience with data collaboration?
