Web and Business Representative Privacy Notice

Last updated: September 24, 2025

Table of Contents:

Introduction

LiveRamp’s products are developed for use by businesses rather than consumers, and our website content generally assumes an audience familiar with our industry. However, we put people first when developing products to ensure any movement of data across the Internet for the purpose of digital advertising considers consumer privacy a priority.

If you are visiting this site from outside of the United States, where applicable we invite you to visit the website specific to your region, as that content may better fit LiveRamp’s local offerings. The privacy notice of those websites may also differ from the notice governing “LiveRamp.com.” Please review our country specific privacy notice links here.

More information on privacy considerations regarding LiveRamp’s products and services can be found here.

Scope and Purpose of this notice

This privacy notice applies to the personal information we collect on the LiveRamp.com website, other LiveRamp websites and properties (collectively, “LiveRamp.com”), and the personnel of companies who otherwise interact with us in a general business professional capacity, such as customers and prospects (collectively, “Business Representatives”). 

The purpose of the notice is to help visitors to the LiveRamp.com website and business representatives understand what data we collect, and why. 

“LiveRamp.com” and “Business Representatives” activities include:

  • Education and communication about our products, services, recent company news, and general information about LiveRamp and its culture, as well as educational resources about the industry in which we operate. This includes the opportunity for you to learn more about our offerings, such as by downloading white papers and e-books, signing up for our events, and reading the content on our marketing blog. 
  • Response to consumer comments or concerns, as well as receipt of privacy rights requests as provided for under US laws or regulations.
  • Advertisement of career opportunities at LiveRamp, through our Careers page.
  • Your employment application, your personal information will be used for job application evaluation and processing, human resources and employment purposes. 
  • Communication of information pertinent to LiveRamp investors, through our Investor Relations page.
  • Everyday Business Operations for the normal functioning of the business, such as communicating with suppliers, partners, and customers, and managing the business relationship. 
  • Marketing and Advertising to communicate promotional offers, send targeted messages, and display advertisements to you. 
  • Customer Service & Support to fulfill requests you make, such as providing a service, taking an action you’ve requested, or responding to inquiries about your account or services. 
  • Analytics and Research to understand market trends, analyze usage patterns, conduct market research, and improve existing and develop new products and services. 
  • Legal and Contractual Purposes to enforce rights arising from contracts, fulfill legal or regulatory obligations, and for purposes of litigation or defense of claims. 
  • Corporate Transactions to facilitate mergers, divestitures, restructurings, or the sale or transfer of business assets, where business representative contact information may be included in the transferred assets. 
  • Event Management to register you for events, tailor programming, and provide a secure environment for event participation. 

Personal Information Collected

This section is intended to describe the personal information we have about you within the scope of this privacy notice.

Personal Information collected automatically

Cookies

Regarding cookies used on LiveRamp.com websites. You may opt out of selling, sharing, or disclosure of personal information for targeted advertising by rejecting cookies through the cookie banner that pops up on our websites, by setting your “Cookie Preferences” on our Your Privacy Choices page, or by enabling the Global Privacy Control signal on a compatible browser. 

Cookies are small, unique text files that a website sends to your computer (or another internet-connected device) to identify the device visiting the site. The cookie is stored on your browser. Cookies contain information that allows us to improve site functionality and security.

We may use both session cookies (which expire once you close your browser) and persistent cookies (which stay on your computer until you delete them).

1st-party cookies are cookies set by the website owner, while 3rd-party cookies are cookies set by parties other than the website owner. LiveRamp, Inc. is the owner of LiveRamp.com and uses both 1st- and 3rd-party cookies on this site. LiveRamp and its service providers may also place cookies on your browser when you open an email you receive from LiveRamp.

These cookies include information that allows LiveRamp to provide a more customized LiveRamp.com experience. They may be used to tailor ad content on our site, on sites you may visit in the future, and to understand aggregate-level information such as traffic patterns to LiveRamp’s website or engagement metrics, such as open rates, with email marketing campaigns. If you choose to provide personal information in the course of your interaction with LiveRamp.com, or if you visit the website from a link in an email LiveRamp has sent you, your interactions with the website, including past interactions, may be connected to your email address or the information you provide. Other than these cases, cookies are not linked to personal information. In the course of placing cookies, LiveRamp may also collect data such as your browser type, your operating system, web pages visited, time of visits, content viewed, and other clickstream data.

Additionally, emails we send to you may contain a bit of code known as a “web beacon”. This code helps us understand the time and date that you have opened an email and when you have used a link within the email to visit a website, allowing us to collect analytics about our traffic, customize our website, and send you ads about our services. You can disable our web beacons by turning images “off” in your email client (e.g., Outlook, Outlook Express). Please see your email client for more information. To Opt Out of LiveRamp marketing emails altogether, click the unsubscribe link in the body of the email. You may also manage your email marketing preferences with us by clicking here. This will opt you out of LiveRamp and RampUp Sponsor email marketing.

We may also use cookies to automatically collect information about your computer when you visit our LiveRamp.com, and automatically store it in log files. This may include the type of browser software you use, the operating system you are running, the website that referred you, and your Internet Protocol (“IP”) address. 

Your browser may permit you to reject or delete cookies, but this may prevent proper working of our website. To adjust these settings you will have to find information made available by the browser you are using. You may find the following links helpful in understanding how your specific browser handles cookies:

Metadata

Metadata describes other data. For instance, if the unique text contained in a cookie is considered ‘data,’ ‘metadata’ would include things like:

  • When was the cookie first seen? When was it last seen?
  • What IP address is associated with the cookie? Based on the IP address, in which country is the device located?
  • What is the type of browser the cookie is placed on?

As mentioned above, along with cookies and web beacons LiveRamp and its service providers may collect these types of metadata about devices visiting our website. This information may be used for general site maintenance and to ensure its proper function, as well as for analytics – for example, to understand changes in website traffic over time. LiveRamp does not use this information to create identifiers for specific devices that visit our site. If you are accessing the website from a corporate network, your IP address may be recognized as belonging to your employer. We, or service providers acting on our behalf, may use this information to gauge interest in LiveRamp from certain industries or certain firms at an aggregate (non-personally identifiable) level.

Audio and Visual Materials

Our Site may display live or prerecorded videos or similar audio visual materials (“Videos”). We may collect personal information with respect to you requesting access to, and/or accessing, such Videos, and we may disclose such personal information to third parties, including to our third-party service providers through the use of cookies. By requesting access to, or accessing, such Videos, you hereby agree to our Video Policy*. The provision of Videos on our Site is not an admission by the Company and it shall not otherwise be interpreted, in any form or manner, to mean that the Company is a “video tape service provider” for purposes of the Video Privacy Protection Act (codified as amended at 18 U.S. Code § 2710) (the “VPPA”) or that the Company is otherwise subject to the VPPA.

*LiveRamp Video Policy

LiveRamp, Inc. owns, licenses, and/or operates certain websites (each a “Site”) that may display live or prerecorded videos or similar audio visual materials (“Videos”). By requesting access to, or otherwise accessing, any such Video(s), you hereby acknowledge, agree, and consent to the following:

Collection. We shall, through the use of cookies and similar online tracking technologies, collect personal information with respect to you requesting access to, and/or accessing, Videos, and such personal information may include (i) identifiers that can be used to recognize you or the device you use to access our Site, over time and across different services, such as a device identifier, an IP address, mobile ad identifiers, and similar data, (ii) the Video(s) you accessed or to which you requested access, and the nature, scope, and duration of such access, and (iii) identifiers associated with your social media account, or similar online accounts.

Disclosure. We may, in our sole discretion, disclose personal information that we collect from you with respect to you requesting access to, and/or accessing, Videos to our partners, affiliates, and service providers, such as social media partners, to assist with the operability and functionality of our Site, to help us assess and improve our Site, products, and services, and to facilitate or assist with our marketing and advertising campaigns.

Withdrawal of Consent. You acknowledge and agree that you may prevent us from collecting and disclosing personal information from you with respect to you requesting access to, and/or accessing, Videos (i) by changing your browser settings in accordance with the instructions set forth in our Privacy Policy and/or Cookie Policy, or (ii) by adjusting your privacy settings in our cookie management tool (see the “Your Privacy Choices” link on the footer of our Site). These options will prevent the deployment of cookies and similar online tracking technologies that are used to collect, process, and disclose your personal information in connection with the Videos you are requesting access to or otherwise accessing.

Personal information you provide to us

For the purposes of this notice, “personal information” is broadly defined as information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked with a particular consumer or device. When you interact with LiveRamp, you may identify yourself using personal information – for example, when emailing us with general questions about our business, asking for more information on how LiveRamp’s services can assist you, data you provide to exercise consumer rights requests, or submitting an application for employment. The personal information collected on this website or as a business representative is what you choose to provide to us.

Mobile information collected in association with a job application will not be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties

Recording of Business Communications

When you participate in business communications with LiveRamp representatives, including calls conducted on platforms such as Zoom or Gong, those calls may be recorded.

By continuing to participate in a recorded call, you acknowledge and consent to the recording and the use of the recording for the purposes of training, quality assurance, analytics, business purposes, and internal documentation. Recordings may also be accompanied by meeting transcripts, which can be saved and shared by participants with relevant permissions.

Anyone with access to the recording may view or share it with others for these stated purposes. If you do not consent to being recorded, you may leave the meeting, request that the recording be stopped, or request that a recording be deleted after the call. If you would like a copy of the recording or wish to have it deleted, please contact the meeting owner (the person who scheduled the meeting).

Disclosure of personal information

This section is intended to describe how we disclose the personal information we have collected in connection with the scope of this privacy notice.

Disclosure with service providers

We may use third party service providers for network, security, email, hosting, and other services. Suppliers and service providers are required by contract to keep confidential the personal information received on our behalf, and may not use it for any purpose other than to carry out the service they are performing for us. We may also use third party service providers to understand our website visitors and improve our service experience.

Examples include:

  • Personal information collected for the purposes of opting out of LiveRamp or performing privacy rights requests will only be used to honor those requests. LiveRamp may disclose this information to trusted service providers, solely contracted to assist in these requests.
  • Where personal information is provided in a commercial inquiry to LiveRamp, we may disclose that personal information with vendors with whom LiveRamp has contracted to assist with customer relationship management, marketing, and related uses, and to provide you with the services that you’ve requested. You may opt out of any marketing communications you receive from us in the communication or via the opt out options below; in such cases, we may maintain your personal information in order to remain aware of, and honor, your previous opt out request.
  • Unless legally required to do otherwise, we may disclose your job applicant information with other entities hired to provide employment verification services, or human resource services providers, and always under conditions of confidentiality. We will not share or sell your personal information for use by any other company without your prior consent.

Disclosure for legal purposes

Under certain circumstances personal information may be subject to disclosure pursuant to judicial or other government subpoenas, warrants, or orders. Disclosure may also occur when we believe in good faith that it is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, respond to a government request, or to any other third party with your prior consent to do so.

Disclosure with our insurance provider

We may disclose your personal information to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

Disclosure of a corporate/enterprise transition

If we ever go through a business transition such as a merger, acquisition, or sale of all or a portion of its assets, your personal information and non-personal information will likely be among the assets transferred. You will be notified in advance by email where possible, and we will post a prominent notice on our website. We will require an acquiring company or merger agreement to uphold the material terms of this privacy statement, including honoring requests for account deletion.

Disclosure with partners

We may disclose with partners, prospects, clients, or our industry certain aggregate information which does not pertain to specific individuals (e.g., the number of attendees at our events). In circumstances related to event marketing, with your consent, we may disclose personal information such as your name, postal address, and email address with sponsorship partners. For instance, if LiveRamp holds an event sponsored by one of our partners, our terms governing event attendance may allow us to disclose signup information with the sponsor. Please see below options to opt out of this disclosure.

International Transfer of Personal Data

For some transfers, LiveRamp relies on: (i) Standard Contractual Clauses from the European Commission to cover international data transfers between the European Union,and the US; and (ii) the IDTA (the International Data Transfer Agreement) issued by the ICO to cover international data transfers between the UK and the US, in order to ensure data security and integrity. 

For other transfers, LiveRamp complies with the EU-U.S. Data Privacy Framework Principles, the UK Extension to the EU-U.S. Data Privacy Framework and Swiss-U.S. Data Privacy Framework of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about how we collect, use, and retain your personal information when you use our Services in the European Union or member countries, please Data Privacy Framework notice.

Children’s privacy

Our websites and systems are not designed for use by individuals under the age of 18, and in particular are not designed for children or minors under the age of 18. If we learn we have collected or obtained personal information of someone under 18, we will delete that personal information from our database. If you believe that this has occurred, please contact the US Data Ethics Team.

Security

LiveRamp has implemented security measures, including physical, technical and operational safeguards, designed to prevent the unauthorized access to or acquisition of personal information in our possession. However, no security measures are 100 percent effective. Thus (like other platforms and websites) we cannot guarantee such safeguards in securing all information from any such event or preventing harm that might arise.

Links to third-party sites

Our website includes links to other websites whose privacy practices may differ from those of LiveRamp. If you submit personal information to any of those sites, your personal information is governed by their privacy notices. We encourage you to carefully read the privacy notice of any website you visit.

Blog and live chat

Our website offers publicly accessible blogs, which may be shared on certain social media entities including Facebook, Twitter, and LinkedIn using embedded functionality of those entities on LiveRamp.com. Social media entities’ collection and treatment of data, including the potential placement of 3rd-party cookies or the visibility of LiveRamp blog content you choose to share, is governed by those entities’ respective privacy notices.

Additionally, in our webinars or other events we may choose to offer live chat or question & answer features. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.

Retention of Personal Information

LiveRamp will retain your personal information for as long as reasonably necessary to provide the services or perform the purposes for which it was supplied as described in this privacy notice or otherwise where permitted or required in accordance with applicable law. We will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. What this means in practice will vary between different types of information, and when we consider our approach we take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations.

Exercising your rights

LiveRamp distinguishes between data collected to facilitate its products and services, and data collected while visiting our websites or in a general business capacity. 

Depending on your location and/or residence, jurisdiction-specific legislation and regulation, such as California Consumer Privacy Act (CCPA) or General Data Protection Regulation (GDPR), may provide for additional rights regarding your personal information we have about you in connection with the scope of this privacy notice.

The following is intended to explain consumers’ rights and the obligations related to personal information you provide to us on LiveRamp.com and/or in a general business professional capacity.

California

California law provides California residents with specific rights, such as access, correction, opt out, and deletion, regarding their personal information. 

For Website visitors or general business contacts, please use our Business Representative webform on Your Privacy Choices Opt-Out Icon. 

For employment applicants through our Careers Page: fill out and submit our Employee Request webform on Your Privacy Choices Opt-Out Icon. Please be aware that we do not sell or share employment applicant data so an opt out is not available.

California residents may also exercise rights by calling us at our toll-free phone number. 

  • To contact us by phone please follow the steps below:
    • Step 1: Call (844) 678-0045
    • Step 2: Enter the applicable service code:
      • Opt Out Request (Opt out of sales or Limit the use of my sensitive personal information): 1
      • Right to access personal information and list of third parties: 2
      • Right to access categories of personal information and categories of third parties: 3
      • Right to request deletion of personal information: 4
      • Right to request correction of inaccurate personal information: 5
      • Request from a LiveRamp employee: 6
      • Request from a Business Representative: 7
      • Right to appeal a denial of a privacy rights request: 8
    • Step 3: You will need to provide the following information:  
      • First Name, Last Name 
      • Phone Number
      • Home Address
      • Email
    • Step 4: Once you have completed the steps above, a LiveRamp consumer care representative will contact you to complete your request.

For security reasons for access and deletion, we will ask you to verify your identity once you submit your request. Should your request be denied, we will inform you of the reasons for denial, including any relevant exceptions or exemptions we relied upon when responding to your request. We will not discriminate against you if you exercise your rights under applicable law. 

To review additional information specific to California residents, please review our standalone California privacy notice, accessible here.

All Other States

The following explains our opt out options for data collected while visiting our website or as a business representative. 

Given a lack of industry consensus and standardization, LiveRamp.com does not respond to browser ‘Do Not Track’ (DNT) signals. 

Opt Out

You can manage your email marketing preferences with us by clicking here. This will opt out the use of your email address in LiveRamp’s marketing of our products and services to you and the disclosure of your email to RampUp sponsors for their email marketing. 

Cookies used on LiveRamp.com websites. You may opt out of selling, sharing, or disclosure of personal information for targeted advertising by rejecting cookies through the cookie banner that pops up on our websites or by enabling the Global Privacy Control signal on a compatible browser.

LiveRamp Products and Services

Visit this page for information about the personal information LiveRamp processes for its products and services. US residents may request actions regarding their data here.

Non-US Residents

Non-US residents may request actions regarding their data in accordance with jurisdiction-specific regulations. Please view Your Privacy Choices on our Data Privacy Portal to select the appropriate jurisdiction.

If you have additional questions regarding your data rights, please contact us here.

How we update this Privacy Notice

This privacy notice is subject to change at any time. If we make any changes to this privacy notice, we will post the revised privacy notice on this page and update the date at the top of the notice.  If we change this privacy notice in a material way, we will provide appropriate notice to you and seek your consent where required by applicable law.  Notice may be provided, for example, via a banner on our website. 

Contacting LiveRamp

If you have any questions or comments about LiveRamp’s privacy practices or your choices and rights regarding such use, please do not hesitate to contact us through the following methods:

Argentina

Asia Pacific

Brazil

Canada

Europe

We recommend reviewing the E.U. country specific privacy notices accessible here.

Mexico

U.S. and Other Non-Specified Countries

     Online: U.S. Data Ethics Inquiries
     Postal Address:
         LiveRamp, Attn: Data Ethics Administrator
         225 Bush Street, 17th Floor
         San Francisco, CA 94104.