California Privacy Notice

Last Updated: 12/18/2022

The information provided in this “California Privacy Notice” only applies to California residents as defined by California privacy laws (CCPA/CPRA). The notices below describe LiveRamp’s collection, use, disclosure, sale, and sharing of your personal information relating to LiveRamp’s products and services, as well as your rights with respect to that personal information. This California Privacy Notice is effective as of January 1, 2020 and was last updated as of the date at the top of the page. For information about data collected about California consumers visiting our websites or otherwise engaging with LiveRamp as in a commercial capacity relating to our business offerings, please see the “California Privacy Notice Pertaining to LiveRamp’s Website(s) and Data Collected through Corporate Activities and Events” below. 

California Privacy Notice Pertaining to LiveRamp’s Services

This Notice for California Residents supplements the information contained in LiveRamp’s Services Privacy Notice and applies solely to California residents. 

In the below tables and sections, we describe:

  1. Our Collection of Personal Information – the types of personal information that we collect, the types of sources we collect it from.
  2. Our Disclosure, Sale, and Sharing of Personal Information – the types of recipients to whom we disclose, share, or sell personal information.
  3. Our Business Purposes – our business purposes for collecting and sharing personal information.
  4. Your California Privacy Rights and Choices – what rights you have under the California law, for instance, to request that we not sell or share your personal information.
  5. Exercising Your Rights – how to exercise your right to opt out of sale or sharing, right to request access or correction, and right to request deletion.
  6. Authorized Agent – how to designate an authorized agent to make requests, on your behalf, to exercise your rights. 
  7. When We Act as a Service Provider – how your rights may differ in regards to the personal information we process as a service provider.
  8. Data Retention – for what periods of time we retain personal information.
  9. Contact – how you may contact us.

The following sets forth the categories of information we collect and purposes for which we may use California residents’ personal information:

  1. 1. Personal Information We Collect

    While LiveRamp does not generally collect personal information directly from consumers, we collect certain categories of personal information used in our products and services. 

    LiveRamp may collect about you the categories of personal information summarized in the table below. The following table describes how we collect and use such categories of information.

    CategoryCategories of SourcesPurpose for Collecting

    (Please refer to Section 3 for more detail)
    Identifiers: real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, social security number, driver’s license number, or other similar identifiersOffline and online database providers, consumer data resellers, ad networks, websitesTo create products and services relating to marketing and advertising, facilitating cross-context behavioral advertising, measurement, identity resolution, and operating (and marketing) our services and other operational purposes
    Categories from CA Civil Code 1798.80: name, address, telephone number, employment, credit card number, debit card number, or any other financial informationDirectly from Customer, Directly from Consumer, Inquiries About Products or Services, LiveRamp website(s), Marketing Partners, and SponsorsTo create products and services relating to marketing and advertising, facilitating cross-context behavioral advertising, measurement, identity resolution, and operating (and marketing) our services and other operational purposes
    Internet or electronic network activity information: information regarding a consumer’s interaction with a website, application, or adOnline database providers, consumer data resellers, ad networks, websitesTo create products and services relating to marketing and advertising, facilitating cross-context behavioral advertising, measurement, identity resolution, and operating (and marketing) our services and other operational purposes
    Professional or employment-related information
    Offline database providersTo create products and services relating to marketing and advertising, facilitating cross-context behavioral advertising, measurement, identity resolution, and operating (and marketing) our services and other operational purposes

    Generally speaking, we collect and disclose the Personal Information that we collect for the purposes of building products and services for our customers to facilitate marketing, advertising, analytics, attribution, fraud detection, and reporting. This includes:

    Examples of our marketing and advertising-related products and services:

    • Generally, creating marketing and advertising tools and products for our clients, as more fully described in our websites. This includes our provision of datasets, data “appends” (connecting data across datasets), and data hygiene services (helping customers to evaluate, organize, validate and correct personal information they hold).
    • Assisting our clients through our Services to provide their current and prospective customers with better service, improved offerings, and special promotions, for instance, advising on which current or prospective customers are most likely to be interested (or disinterested) in certain offers.
    • For creating modeled audiences to which our clients can market their products and services. For example, a sports clothing company is looking for new potential customers who are likely to be interested in sports clothing. The sports clothing company can use our services and products to analyze characteristics (i.e., demographics, expressed interests) about their customers and identify other customers that share similar characteristics.
    • To facilitate the delivery of our clients’ marketing and advertisements to you. For example, a sports clothing company has its own lists of emails or cookies of customers who have previously purchased sports clothing from them. The sports clothing company wants to reach out to these customers with advertising for a discount offer on online purchases. The sports clothing company can use our products and services to deliver the company’s lists of customers/prospects to their advertising platform partners. Note that LiveRamp does not provide the service of targeted advertising but, rather, moves data to an advertiser’s advertising platform that results in targeted advertising.
    • For enabling our clients and partners to connect your preferences across the various browsers and/or devices you use to more accurately market to you. For example, you are logged into multiple devices (such as your desktop, your smartphone, and your tablet) using the same login and have clicked on a sports clothing company’s online advertisement on at least one of those devices. The sports clothing company can thus display more consistent offers to you via automated technologies (such as cookie ID or a publisher’s advertising ID) on your different devices.  
    • For use in the analytics and measurement of performance of our clients’ advertising campaigns. For example, a sports clothing company wants to better understand if its website advertisements for a new line of sports clothing contributed to an increase in sales. Our services and products can help the advertiser to analyze how many ads were viewed and clicked, and if the consumer purchased any of the advertiser’s sports clothing.
    • To provide a platform for advertisers to find data partners that help the advertiser to personalize advertisements to you, such as through website and email personalization or dynamic marketing and advertising optimization. For example, if you have previously indicated an interest in sports clothing to a data partner, we provide a platform for the data partner to provide this information to the advertiser. Then the advertiser then uses this information to personalize ads to you when you visit their website.
  2. 2. Disclosure, Sale, and Sharing of Personal Information

    We will disclose, sell, or share the information collected about you as discussed above for various business purposes, with service providers and with third parties, including our customers. The chart below describes how and with whom we disclose, sell, or share personal information, and whether we believe we have “sold”or “shared” a particular category of information in the prior 12 months (as defined by California law).

     

    CategoryCategories of Third Parties We Disclose, Sell, or Share WithWhether We “Sold” This Category of Personal Information in the Last 12 Months
    Identifiers: unique personal identifier, online identifier, IP address, email address, or other similar identifiersAdvertising networks, data analytics providers, media platforms, advertisers, brands, social media networks, consumer data resellers, distribution partnersYes
    Categories from CA Civil Code 1798.80: name, social security number, address, telephone number, driver’s license or state identification card numberAdvertising networks, data analytics providers, media platforms, advertisers, brands, social media networks, consumer data resellers, distribution partnersYes (except social security, driver’s license, and state identification card number)
    Internet or electronic network activity information: information regarding a consumer’s interaction with a website, applicationAdvertising networks, data analytics providers, media platforms, advertisers, brands, social media networks, consumer data resellers, distribution partnersYes
    Professional or employment-related informationAdvertising networks, data analytics providers, media platforms, advertisers, brands, social media networks, consumer data resellers, distribution partnersYes

    Statement on Minors: LiveRamp does not knowingly collect, sell, or share the personal information of consumers under 16 years of age. 

    We also may disclose any of the personal information we collect as follows: 

    Disclosure for Legal Purposes: In addition, we may disclose personal information with third parties in order to: (a) comply with legal process or a regulatory investigation (e.g. a subpoena or court order); (b) enforce our Terms of Service, this Privacy Notice, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public. We likewise may provide information to other companies and organizations (including law enforcement) for fraud protection, spam/malware prevention, and similar purposes. 

    Disclosure In Event of a Corporate Transaction: We may also disclose personal information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction. 

    Disclosure With Service Providers: We may disclose personal information with our service providers who process it on our behalf and in accordance with our instructions. Service providers are contractually prohibited from using the personal information for purposes outside of our instruction. This may include, for instance, providers involved in tech or customer support, operations, web or data hosting, billing, accounting, security, marketing, data management, validation, enhancement or hygiene, or otherwise assisting us to provide, develop, maintain and improve our services.

  3. 3. Our Business Purposes for Collecting and Disclosing Personal Information

    Generally speaking, we collect and disclose the Personal Information that we collect for other business purposes, including:

    Operating (and marketing) our Services, for example: 

    • Improving, testing, updating and verifying our own database.
    • Developing new products.
    • Operating, analyzing, improving, and securing our services.
    • We also may use email addresses and other personal information we receive in our corporate capacity to communicate with or market to organizations that we believe may benefit from our Services.

     

    Other operational purposes, for example:

    • Auditing
    • Helping to ensure security and integrity or our systems
    • Debugging
    • Short-term and transient use
    • Performing services
    • Advertising and marketing
    • Internal research
    • Quality control
    • Legal compliance
  4. 4. Your California Rights and Choices

    California law provides California residents with specific rights regarding their personal information. This section describes your rights and explains how to exercise those rights. You may only make a verifiable consumer request for access or deletion twice within a 12-month period. To get directly to instructions about exercising rights afforded by California law, including how to exercise your right to access, correct, opt out, and delete personal information, please visit My Privacy Choices Opt-Out Icon.

    Right to Access

    California residents have the right to request that we disclose what personal information we collect, use, disclose, share, or sell. You may also request the “specific pieces” and/or the “categories” of personal information that we have collected about you. If we are able to verify your identity and provide back personal information as requested, we may withhold some personal information where the risk to you or our business is too great to disclose the information. If we are unable to verify your identity, we will inform you that we cannot verify your identity and we will not disclose any specific pieces of personal information to you. To make an access request, please visit My Privacy Choices Opt-Out Icon.

    Right to Correct

    California residents have the right to request corrections to inaccuracies in your personal information. 

    For this type of request, you will first need to request an Access Report. If you identify anything in the Access Report as inaccurate, you have the right to request that LiveRamp correct the inaccuracies. Upon receipt of a valid Correction Request, LiveRamp will remove the information identified as inaccurate from our systems and add you to an opt out process to prevent the inaccurate information from being collected and used in the future. We will respond to your Correction Request within 45 days of receipt, and may contact you if we need more time to process your request. To make a correction request, please visit My Privacy Choices Opt-Out Icon.

    Right to Opt Out of the Sale or Sharing and Right to Limit the Use and Disclosure of Sensitive Personal Information

    California residents may opt out of the sale or “sharing” of their personal information and limit the use and disclosure of sensitive personal information. California law broadly defines what constitutes a “sale” – including making available a wide variety of information in exchange for “valuable consideration,” which is not limited to “monetary consideration.” “Sharing” includes disclosing for cross-context behavioral advertising (i.e., targeted advertising). While LiveRamp uses certain “sensitive” personal information (i.e., social security number, driver’s license number) for identity resolution purposes, it does not infer characteristics about consumers based on such personal information. However, we still offer the ability to opt out of the use and disclosure of all personal information, including sensitive personal information. 

    Depending on what information we have about you, and whether we have included any of it in our products and services, we may have sold or shared (as defined by California law) certain categories of information about you in the last 12 months, as described in the above table in “Disclosure and Sale of Personal Information.”

    If you would like to opt out of the sale or sharing of your personal information and limit the use and disclosure of sensitive personal information, you may do so as outlined on the following page: My Privacy Choices Opt-Out Icon

    Right to Deletion 

    California residents have the right to request LiveRamp to delete personal information we have about you. Please note that this is different from your right to “opt out” of us selling or sharing your personal information, which is described above. 

    Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. We may retain personal information for certain important purposes, such as (a) to protect our business, systems, and users from fraudulent activity, (b) to address technical issues that impair existing functionality (such as debugging purposes), (c) as necessary for us, or others, to exercise their free speech or other rights, (d) to comply with law enforcement requests pursuant to lawful process, (e) for scientific or historical research, (f) for our own internal purposes reasonably related to your relationship with us, or (g) to comply with legal obligations. To make a deletion request, please visit My Privacy Choices Opt-Out Icon.

    Right to Non-Discrimination for Exercise of Your Consumer Rights

    You have the right not to receive discriminatory treatment by LiveRamp for the exercise of your privacy rights under California law. Employees, applicant’s, and independent contractors will not be retaliated against for the exercise of privacy rights.

  5. 5. Exercising Your Rights

    California residents may exercise their California privacy rights by:

    • Submitting a request via: My Privacy Choices Opt-Out Icon
    • To contact us by phone please follow the steps below:
      • Step 1: Call (844) 678-0045
      • Step 2: Enter the applicable service code:
      • Opt out Request (Do Not Sell or Share or Limit the Use of My Sensitive Personal Information): 1
      • Access Request: 2
      • Category Request: 3
      • Deletion Request: 4
      • Correction Request: 5
      • Employee Request: 6
      • Business Representative Request: 7
      • Appeal: 8

    For security purposes (and as required under California law), we will verify your identity – in part by requesting certain information from you – when you request to exercise your right to access or deletion. For instance, if you request categories or specific pieces of personal information we have received about you, you will need to provide certain identifiers to verify your residency in a covered state and verify your identity. These identifiers may include your prefix, suffix, full name, email address, phone number and postal address. We may use third-party ID verification providers to compare your government issued ID, to a picture of yourself. You may also need to go through challenge questions for knowledge-based authentication. This information will only be used for verification purposes. This information is deleted as soon as practical after processing your request, except as required to comply with law.

    We may need to contact you in order to clarify your request, confirm your identity, or collect more information in order to verify and respond to your request.

    Once we have verified your identity, we will respond to your request as appropriate:

    • Where you have requested the categories of personal information that we have collected about you, we will provide a list of those categories.
    • Where you have requested specific pieces of personal information, we will provide the information you have requested, to the extent required under law and provided we do not believe there is an overriding privacy or security concern to doing so.
    • Upon completion of the above process, we will send you a notice that explains the categories of personal information we were able to locate about you, and whether we deleted the information. Certain information may be exempt from such requests under applicable law. 

    If we are unable to complete your requests fully for any of the reasons above, we will provide you with additional information about the reasons that we could not comply with your request.

  6. 6. Authorized Agent

    You may also designate an agent to make requests to exercise your rights as described above. When appropriate, we will take steps to verify your identity (as the consumer), your agent’s identity, and that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization or a copy of a power of attorney. We cannot provide you or your agent with personal information if we cannot verify your identity (as the consumer), your agent’s identity, or your agent’s authority to make the request and confirm the personal information related to you.

    Either you or an authorized agent (i.e. a person registered with the California Secretary of State that you authorize to act on your behalf) may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. You may only make a verifiable consumer request for access or deletion twice within a 12-month period.

    Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request for verification and record-keeping purposes, as required under California law.

  7. 7. When We Act as a Service Provider

    We may receive, handle and process personal information on behalf of our clients, in order to provide services to those clients. This may include, for instance, information about our clients’ customers or prospective customers, or about other consumers our clients have interacted with. Under California law, this is information we access as a “service provider” and thus is not subject to the processes described in “Your California Rights and Choices.” To exercise your rights with respect to that information, you must contact whichever company or organization is the “business” that holds it. 

  8. 8. For What Period Do We Retain Personal Information

    LiveRamp will retain information for as long as needed or permitted in light of the purpose(s) for which it was obtained. The criteria used to determine LiveRamp’s retention periods include: (i) the reasonable expectations of the consumer concerning the purpose for which their personal information was collected; (ii)  the type, nature, and amount of personal information collected; (iii) disclosures to the consumer about the purpose for collecting or processing their personal information,(iv) the source of the personal information; (v) the length of time business partners request that LiveRamp retain the personal information based on their data collection practices and privacy obligations; (vi) whether there is a legal obligation to which LiveRamp is subject; (vii) whether retention is advisable in light of LiveRamp’s legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations); and (viii) whether you have requested that we delete your personal information.

  9. 9. Contact for More Information

    If you have any questions or comments about LiveRamp’s privacy policies and practices or your choices and rights regarding such use, please do not hesitate to contact us at:

    Online: US Privacy Team

    Postal Address: 225 Bush Street, 17th Floor, San Francisco, CA. 94104

California Privacy Notice Pertaining to LiveRamp’s Website(s) and Business Representative Data Collected through Corporate Activities and Events

This Notice for California Residents supplements the information contained in LiveRamp’s Website Privacy Notice and applies solely to California consumers visiting our websites or otherwise engaging with LiveRamp as in a commercial capacity relating to our business offerings. 

The following sets forth the categories of information we collect and purposes for which we may use California Consumers’ personal information:

  1. 1. Personal Information We Collect

    LiveRamp collects certain categories of personal information in connection with websites we own and other corporate activities and events. The LiveRamp websites and corporate events are primarily intended for use by commercial customers but may still collect some personal information. Such personal information is generally considered by LiveRamp to be primarily “business-to-business” personal information.

    LiveRamp may collect about you the categories of information summarized in the table below. The following table also describes how we collect and use such categories of information.

    CategoryCategories of SourcesPurpose for Collecting
    Identifiers: real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, or other similar identifiersDirectly from Customer, Inquiries About Products or Services, LiveRamp Website(s) and Corporate Events, Lead Generation Partners, Data Brokers, Marketing Partners, and SponsorsOperating our Website(s), To market our products and services to you, Other operational purposes
    Categories from CA Civil Code 1798.80: name, address, telephone number, employment, credit card number, debit card number, or any other financial informationDirectly from Customer, Inquiries About Products or Services, LiveRamp Website(s) and Corporate Events, Lead Generation Partners, Data Brokers, Marketing Partners, and SponsorsTo market our products and services to you, Other operational purposes
    Commercial information: products or services purchased, obtained or considered, or other purchasing or consuming histories or tendenciesDirectly from Customer, Inquiries About Products or Services, LiveRamp website(s)To market our products and services to you, Other operational purposes
    Internet or electronic network activity information: information regarding a consumer’s interaction with a websiteLiveRamp website(s), Marketing Partners, and SponsorsOperating our Website(s), To market our products and services to you, Other operational purposes
    Professional or employment-related informationDirectly from Customer, Marketing Partners, and SponsorsTo market our products and services to you, Other operational purposes

    Inferences drawn from any information above to create a profile about a consumer reflecting consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes
    LiveRamp website(s), and Marketing PartnersTo market our products and services to you, Other operational purposes
  2. 2. Disclosure and Sale of Personal Information

    We will sell, share, or disclose the information collected about you as discussed above for various business and commercial purposes, with service providers and with third parties, including our customers. The chart below describes how and with whom we share or disclose personal information, and whether we believe we have “sold” or “shared” a particular category of information in the prior 12 months (as defined by California law).

     

    CategoryCategories of Third Parties We Share With Whether We Sold or Shared This Category of Personal Information in the Last 12 Months
    Identifiers: real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, or other similar identifiersMarketing Partners, Sponsors, Advertising and Technology ProvidersYes
    Categories from CA Civil Code 1798.80: name, address, telephone number, employment, credit card number, debit card number, or any other financial informationMarketing Partners, Sponsors, Advertising and Technology ProvidersYes (except for credit card number, debit card number, or any other financial information)
    Commercial information: products or services purchased, obtained or considered, or other purchasing or consuming histories or tendenciesNoneNo
    Internet or electronic network activity information: information regarding a consumer’s interaction with a websiteMarketing Partners, Sponsors, Advertising and Technology ProvidersYes
    Professional or employment-related informationMarketing Partners, Sponsors, Advertising and Technology ProvidersYes
    Inferences drawn from any information above to create a profile about a consumer reflecting consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes Marketing Partners, Sponsors, Advertising and Technology ProvidersYes

    Given the broad definition of ‘sale’ and ‘share’, our disclosure of your personal information with our sponsors may be considered a sale or share under California law. For example, when you provide personal information to us to access sponsored content (e.g. white paper), we may share your name, email, and professional or employment-related information with our sponsor. We may also share personal information collected from you to market our products and services to you through cross-context behavioral advertising (i.g., targeted advertising). You can opt out of this sale or sharing within the section titled “Your Rights and Choices” below.

    We also may disclose any of the personal information we collect as follows: 

    Disclosure for Legal Purposes: In addition, we may disclose personal information with third parties in order to: (a) comply with legal process or a regulatory investigation (e.g. a subpoena or court order); (b) enforce our Terms of Service, this Privacy Notice, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public. We likewise may provide information to other companies and organizations (including law enforcement) for fraud protection, and spam/malware prevention, and similar purposes. 

    Disclosure In Event of a Corporate Transaction: We may also disclose personal information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction. 

    Disclosure With Service Providers: We may disclose personal information with our service providers to help deliver services accessed through our website(s) and to deliver content and fulfill requests made on our website(s). Service providers are contractually prohibited from using the personal information for purposes outside of providing specific services to us.

  3. 3. Our Business Purposes for Collecting and Disclosing Personal Information

    Generally, we collect and share the Personal Information that we collect from our website(s) and other corporate activities and events for the following purposes:

    Operating our Website(s), for example:

    • To track your use of our websites and tailor your web experience.
    • To monitor and improve our website and services.

     

    To market our products and services to you, for example:

    • To fulfill or meet the reason you provided the information. For example, if you share your name and business contact information to inquire about our products or services, we will use that personal information to respond to your inquiry. We may also share this personal information with our marketing partners (i.e. lead generation).
    • To register for and/or allow you to subscribe to our special offers, demonstrations of our products and services, or seminars and events, such as LiveRamp’s annual RampUp conference.
    • To provide you with requested training, webinars, learning courses, and other resources related to industry and LiveRamp products/services. 
    • To sign you up to participate in surveys or even contests that we might provide.
    • To allow you to download different papers and/or articles that we write, produce, or otherwise make available.
    • To provide you with access to our “Software as a Service” products, such as our Connect platform.

     

    Other operational purposes, for example:

    • Auditing
    • Billing
    • Detecting security incidents
    • Debugging
    • Short-term and transient use
    • Performing services 
    • Advertising and marketing
    • Internal research
    • Quality control
    • Legal compliance
  4. 4. For What Period Do We Retain Personal Information

    LiveRamp will retain information for as long as needed or permitted in light of the purpose(s) for which it was obtained. The criteria used to determine LiveRamp’s retention periods include: (i) the reasonable expectations of the consumer concerning the purpose for which their personal information was collected; (ii)  the type, nature, and amount of personal information collected; (iii) disclosures to the consumer about the purpose for collecting or processing their personal information,(iv) the source of the personal information; (v) the length of time business partners request that LiveRamp retain the personal information based on their data collection practices and privacy obligations; (vi) whether there is a legal obligation to which LiveRamp is subject; (vii) whether retention is advisable in light of LiveRamp’s legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations); and (viii) whether you have requested that we delete your personal information.

  5. 5. Your Rights and Choices

    The law provides California consumers with specific rights regarding their personal information, including the right to opt out of sale or sharing and the right to limit the use and disclosure of sensitive personal information, access (request the categories and specific pieces of personal information we’ve collected), correct, and delete, the personal information we collect, use, and disclose. Further information about these rights can be found in the “Your California Rights and Choices” section found above in the notice pertaining to LiveRamp Services. For information about exercising your rights please see “Exercising Rights and Choices” below. To get directly to instructions about exercising rights afforded by California law, including how to exercise your right to access, correct, opt out, and delete personal information, please visit My Privacy Choices Opt-Out Icon.

  6. 6. Exercising Rights and Choices

    California residents may exercise their California privacy rights by:

    • Submitting a request via: My Privacy Choices Opt-Out Icon.
    • To contact us by phone please follow the steps below:
      • Step 1:  Call (844) 678-0045
      • Step 2: Enter the applicable service code:Opt out Request (Do Not Sell or Share or Limit the Use of My Sensitive Personal Information): 1Access Request: 2

        Category Request: 3

        Deletion Request: 4 

        Correction Request: 5

        Employee Request: 6

        Business Representative Request: 7

        Appeal: 8

      • Step 3: You will need to provide the following information:  
        • First Name, Last Name 
        • Phone Number
        • Home Address
        • Email
    • Email Opt Out. You can manage your email marketing preferences with us by clicking here. This will opt you out of LiveRamp’s use of your email address for marketing our products and services to you and disclosure of your email to RampUp sponsors for their email marketing. 
    • Cookies used on LiveRamp.com websites. You may opt out of selling, sharing, or disclosure of personal data for targeted advertising by rejecting cookies through the cookie banner that pops up on our websites or by enabling the Global Privacy Control signal on a compatible browser. 
  7. 7. Contact for More Information

    If you have additional questions about exercising rights with respect to your business-to-business data used for LiveRamp marketing purposes please contact us here

Information Specific to California Employees and Applicants 

For information about the personal information LiveRamp collects, uses, and discloses about job applicants, employees (current and former), contractors, and their beneficiaries and emergency contacts who are residents of California in the context of our working relationship with the relevant individuals please see the CA Personnel Privacy Notice.


California Request Totals for January 1, 2021 to December 31, 2021

The table below represents our California request metrics for the previous calendar year (2021). The information provided reflects requests from CA consumers only.

Request TypeTotal Number of Requests ReceivedNumber of Requests Complied with in Whole or in PartNumber of Requests Denied*The Mean Number of Days within which LiveRamp Completed the Requests
Request to KNOW76265015.7 Days
Request to DELETE1111110018.5 Days
Request to OPT OUT of the Sale of Personal Information31429024Less than 1 Day

*Requests may have been denied if we were unable to verify your identity, you were not a California resident, the request called for information exempt from disclosure, or other grounds. If you have any questions about our privacy rights process, please contact us here.