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Types of Requests

California and Virginia residents have the right to make Access, Correction, Deletion, and Opt Out requests to businesses. These requests can be made by the resident or by an authorized agent, Parent or Legal Guardian on their behalf. See below for more information and instructions on exercising these rights.

Opt Out Requests (called “Do Not Sell or Share My Personal Information” and “Limit the Use of My Sensitive Personal Information” in California).

You may opt out of the processing, disclosure, sale, and sharing of your data, including for the purposes of targeted advertising (called “cross-context behavioral advertising” in California) and the use/disclosure of sensitive personal information. Note that LiveRamp uses certain “sensitive” personal data (i.e., social security number, driver’s license number) for identity resolution purposes. LiveRamp does not infer characteristics about consumers based on such sensitive personal data, but we still offer the ability to limit such uses through an opt out request. Opt Out Requests are available to everyone in the US, regardless of state of residence. The request may be made by the consumer, a parent/guardian, or an authorized agent.

Make an Opt Out Request here:

As a consumer >
As a parent/guardian >
As an authorized agent >

California and Virginia Residents: Access Requests (called “Request to Know” in California)

California and Virginia residents have the right to request a copy of the personal information we have about them. 

For this type of request, LiveRamp will provide you with an Access Report which will contain the data we have about you, an explanation of the information we collect, use, or sell, the categories of data we have collected about you, such as the categories of personal information and data sources, and the categories of third parties with whom we have shared your information.  

Learn more about the process and what you may need in our FAQ

Make an Access Request here:

As a consumer >
As a parent/guardian >
As an authorized agent >

California Residents: Category Access Request (called “Request to Know” categories)

As a California resident, you have the right to request that LiveRamp disclose which categories of your personal information we collect, use, or sell. When you exercise this request, you will receive a report on the categories of data we have collected about you, such as the categories of personal information and data sources we have about you, and the categories of third parties with whom we have shared your information. [Note: a Category Access Request is different from an Access Request which returns specific pieces of personal information held.]

Learn more about the process and what you may need in our FAQ, or to start a request, click below.

Make a Category Access Request here:

As a consumer >
As a parent/guardian >
As an authorized agent >

California and Virginia Residents: Correction Requests

As a California or Virginia resident, you have the right to request to correct inaccuracies in your personal data. 

To submit a correction request, you first need to request an Access Report as described above. If you identify anything in the Access Report as inaccurate, you have the right to request that LiveRamp correct the inaccuracies. Upon receipt of a valid Correction Request, LiveRamp will remove the information identified as inaccurate from our systems and add you to an opt out file to prevent the inaccurate information from being collected and used in the future. We will respond to your Correction Request within 45 days of receipt, and may contact you if we need more time to process your request. Instructions for submitting a correction request will be provided with the Access Report. 

Learn more about the correction request process and what you may need in our FAQ

Make an Access Request here:

As a consumer >
As a parent/guardian >
As an authorized agent >

California and Virginia Residents: Deletion Request

California and Virginia residents have the right to request deletion of the personal information we have about you.

If you are planning to submit both a Deletion Request and an Access Request, we recommend that you submit the Access Request first, then submit a Deletion Request after reviewing your completed report from us. Otherwise, we will not have any personal information to return to you in an Access Request. 

Please note that if you choose to have us delete your information, you will still continue to receive ads online by LiveRamp customers that are advertising online. If your goal is to minimize personalized ads by LiveRamp customers who use our services and otherwise minimize their ability to transfer personal information about you, we recommend that you submit an Opt out Request instead of, or before submitting, a Deletion Request.

To learn more about the distinction between the Deletion Request and the Opt out Request, please visit our FAQ

Make a Deletion Request here:

As a consumer >
As a parent/guardian >
As an authorized agent >

California Residents: Employee Request

California offers data subject rights to former, current, and prospective employees to act on the data that is collected for these purposes. If you’d like to request that we delete, return, correct, or opt out the data that we may store about you as an employee or applicant, please click on the link below. Please note that the status of your relationship with LiveRamp, may limit our ability to comply with your request. For example, a current employee or former employee within the past 7 years, may not delete all employee personal information related to payroll that LiveRamp has collected on you because we’re required to retain certain information for legal compliance.

Make an Employee Request here.

California Residents: Business Representative Request

California offers data subject rights to former, current, and prospective clients and/or vendor business representatives to act on the data that is collected for business contact purposes. If you’d like to request that we delete, return, correct, or opt out the data that we may store about you as a business contact, please click on the link below. Please note that the status of your relationship with LiveRamp, may limit our ability to comply with your request. For example, an active platform user may not opt out of system notifications.

Make a Business Representative Request here.

Virginia Residents: Right to Appeal 

As a Virginia resident, you have the right to appeal LiveRamp’s decision to not process your request. A denial to process will, generally, only occur when a submitter can not successfully complete our identification verification process. When you exercise your right to appeal, LiveRamp may request additional information from you or request that you provide alternative identification artifacts to us manually. 

Learn more about the process and what you may need to submit an appeal in our FAQ section, or to start a request, click below.

Make an Appeal Request here.

Other Inquiries

If you have any questions about exercising rights or you have issues submitting your request US residents can contact us here.

As an alternative, all of the requests above can be made via phone as described in the FAQ section below.

FAQs

What are the rights granted by the US data privacy regulations? What do they do?

Residents of all states have the right to opt out of most processing of personal data by LiveRamp, including the sale or sharing of your data for targeted advertising (called “Do Not Sell or Share My Personal Information” and “Limit the Use of My Sensitive Personal Information” in California). In addition, residents of California and Virginia have the right to request access to the personal information we have collected about you (Access Request),  that we correct inaccuracies in your personal information (Correction Request), and that we delete your personal information (Deletion Request). Information about exercising those rights in California and Virginia is provided above. Please note that our current application of opt outs is holistic and fulfills all regulatory requirements, including the opt out of what is defined as sensitive personal data by some states. 

We will respond to your Opt out Request within 15 days and your Access, Correction, and/or Deletion Request within 45 days of receipt, and may contact you if we need more time to process your request.

We will respond to your Opt out Request within 15 days and your Access, Correction, and/or Deletion Request within 45 days of receipt, and may contact you if we need more time to process your request.

If you are planning to submit both a Deletion Request and an Access Request, we recommend that you submit the Access Request first, then submit a Deletion Request after reviewing your completed report from us. Otherwise, we will not have any personal information to return to you in an Access Request. 

Please note that if you choose to have us delete your information, you will still continue to receive ads online by LiveRamp customers that are advertising online. If your goal is to minimize personalized ads by LiveRamp customers who use our services and otherwise minimize their ability to transfer personal information about you, we recommend that you submit an Opt out Request instead of, or before submitting, a Deletion Request.

What is the difference between an Access Request and a Category Access Request?

Residents of California have the right to request both the specific pieces of personal information held by LiveRamp (Access Request) and the categories of personal information held by LiveRamp (Category Access Request). 

However, to receive an Access Request a consumer must pass three different levels of identity verification requirements, while a Category Access Request only requires a consumer to pass two different levels of identity verification.

However, to receive an Access Request a consumer must pass three different levels of identity verification requirements, while a Category Access Request only requires a consumer to pass two different levels of identity verification.

What do I need in order to make an Access, Correction or a Deletion Request?

To make an Access or a Deletion Request as an individual, you will need to provide the following:

  1. Verifiable proof of your identity (such as a driver’s license)
  2. Verifiable proof of residency in a regulated state
    1. Note: If you’re unable to provide a government-issued photo ID, you can prove your residency information by emailing one (1) of the following documents to us at consumercare@liveramp.com
      1. A current, dated (not older than three months) utility bill;
      2. A dated tenant agreement/house purchase deed;
      3. Employers certificate for proof-of-residence;
      4. ID card issued by an educational institution that lists the address; OR
      5. Voter registration card 
  3. A mobile phone to a upload a selfie and a copy of the ID card
  4. An active email address

If you do not have one of the above requirements, you may also exercise your Access, Deletion or Opt out by calling our toll-free number. 

Process for submitting an Access, Deletion, Correction, Opt out (“Do Not Sell or Share My Personal Information” and “Limit the Use of My Sensitive Personal Information” in California), Employee or Business Representative Request via phone:  

Step 1:  Call (844) 678-0045

Step 2: Enter the applicable service code:

  • Opt out Request (Do Not Sell or Share or Limit the Use of My Sensitive Personal Information): 1
  • Access Request: 2
  • Category Request: 3
  • Deletion Request: 4 
  • Correction Request: 5
  • Employee Request: 6
  • Business Representative Request: 7
  • Appeal: 8

Step 3: You will need to provide the following information:  

  • First Name, Last Name 
  • Phone Number
  • Home Address
  • Email

Once you have completed the steps above, a LiveRamp consumer care representative will contact you to complete your request. 

What is required to submit an Access, Category, Correction or a Deletion Request as an authorized agent?

As an authorized agent, you will need to provide the following in order to submit an Access, Category, Correction or a Deletion Request on behalf of a resident in a regulated state:

  1. Verifiable proof of your identity (such as a driver’s license)
  2. Signed, written authorization from the consumer that you have their permission to act as an authorized agent, OR a valid power of attorney document signed and dated by the consumer (preferably notarized, but not required). Please include the consumer’s first name, last name, and CA home address.
  3. The consumer’s email address and phone number. We will contact the consumer directly for identity verification.

Note that if we do not receive verifiable proof of identification or authorization from both the authorized agent and the consumer, we may deny the request.

If you are a commercial business acting as an authorized agent, the following documentation is required:

  1. A Certificate of Good Standing from the Secretary of State.
  2. Written authorization that includes:
    1. The consumer’s first name, last name, email address, and telephone number, along with which rights request(s) the consumer wants the authorized agent to submit on their behalf. 
    2. Signed, written authorization from the consumer that you have their permission to act as their authorized agent. This document should also include the name of the authorized agent (commercial business).
  3. The consumer’s email address and phone number. We will contact the consumer directly for identity verification.

Do you have another method other than web submission for me to submit my request?

We have a second method for you to exercise your privacy rights. Apart from submitting an online request, you may exercise your Access, Correction, Deletion, Opt out (Do Not Sell or Share My Personal Information or Limit the Use of My Sensitive Personal Information in California), Employee or Business Representative rights by calling us at our toll-free phone number: 

Step 1: Call (844) 678-0045

Step 2: Enter the applicable service code:

  • Opt out (Do Not Sell or Share and Limit the Use of Sensitive) Request: 1
  • Access Request: 2
  • Category Request: 3
  • Deletion Request: 4 
  • Correction Request: 5
  • Employee Request: 6
  • Business Representative: 7
  • Appeal: 8

Step 3: You will need to provide the following information:  

  • First Name, Last Name 
  • Phone Number
  • Home Address
  • Email

Once you have completed the steps above, a LiveRamp consumer care representative will contact you to complete your request.  

Can I make a Household Access, Category, Correction, Deletion, or Opt out Request?

We do not maintain aggregate household data that we can link back to a single household. If you would like to make a request for everyone in your household, please submit individual requests for each household member via this online portal or via our toll-free number above.

What if I can’t validate my identity?

If you have attempted to submit an Access, Category, Deletion, Correction, Employee or Business Representative Request via this webpage or our toll-free number and have been unable to validate your identity, a Virginia resident may submit a Request to Appeal and all other US residents can contact us at here.

What if I want to make a request on behalf of my minor child?

As a parent of a child under the age of 16, you may make an Access, Category, Correction, or Deletion, or Do Not Sell or Share My Personal Information Request on behalf of your minor child. You will be required to provide the following information to us so we can verify your identity and your relationship to the child:

  1. Child’s personal information (e.g. child’s full name, child’s email address).
  2. Proof of your custodial guardianship of the child.
  3. Parent’s government-issued photo ID (driver’s license is best).
  4. Parent’s proof of regulated state residency.
  5. Parent’s email address.
  6. Access to a mobile phone number to upload a selfie and copy of the ID card.

Does LiveRamp store data on minors?

We do not knowingly collect or use the data of minors under the age of 16. We may have some data about minors where we do not have sufficient information to identify their age. If we learn that we have collected the personal information of someone under 16, we will delete that information from our database. If you believe we may have the personal information of someone under 16, please contact us here.

How do I find out what data LiveRamp knows about me?

In order to find out what information we have collected about you, you’ll need to submit an Access Request through this portal. As part of the Access Request process, you’ll be asked to verify your identity and provide proof of residency in a protected state.

Once you have successfully submitted your Access Request, we will provide you with an Access Report that describes the personal information about you that we have collected, sold, or disclosed in the past year. You may submit an Access Request two times in any one-year period.  

What will a Correction Request do?

As a California or Virginia resident, you have the right to request to correct inaccuracies in your personal data. 

For this type of request, you first need to request an Access Report. If you identify anything in the Access Report as inaccurate, you have the right to request that LiveRamp correct the inaccuracies. Instructions for submitting a correction request will be provided with the Access Report. Upon receipt of a valid Correction Request, LiveRamp will remove the information identified as inaccurate from our systems and add you to our opt out file to prevent, to the best of our ability, the inaccurate information from being collected and used in the future. 

We only hold the information from an Access Request for a short period of time, as necessary to complete the request. So we ask that you submit Correction Requests within 30 days of receiving your Access Request so that we still have the information from the Access Request available to take the requested corrective action.

How do I delete the data that LiveRamp knows about me?

In order to delete information we have about you, you’ll need to make a Deletion Request through this portal. As part of the deletion process, you’ll be asked to verify your identity and provide proof of residency in a protected state.

Please note that if you choose to have us delete your information, you will still continue to receive ads across the internet. In addition, your information may later reenter our databases and, because we deleted all of your information, we will not have the ability to recognize you as someone who wishes to minimize the future use or sale of your data. If your goal is to minimize personalized ads by third parties who use our services and minimize their ability to transfer personal information about you from one place to the other, we recommend that you submit an Opt out Request instead of a Deletion Request.

What is the difference between a Deletion Request and an Opt out Request?

An Opt out request, (called “Do Not Sell or Share My Personal Information” and “Limit the Use of My Sensitive Personal Information” in California) is more effective than a Deletion Request to minimize personalized advertising by clients using our services, to prevent clients from transferring your personal information, and to prevent LiveRamp from selling your personal information in the future.  

This is because when you submit a Deletion Request (as opposed to an Opt out Request), we delete your personal information and, therefore, we cannot do anything to actively minimize the use of your personal information through our services. Consequently, our clients might still use our services to attempt to advertise to you or transfer your information from one place to another. In addition, your information may later re-enter our databases and, because we deleted all of your information, we will not have the ability to recognize you as someone who wishes to minimize the future use or sale of your data. On the other hand, if you make an Opt out Request, we will place your identifiers on a filter to prevent, to the best of our ability: (1) LiveRamp clients from serving you personalized ads (2) LiveRamp clients from transferring your personal information, and (3) LiveRamp from “selling” your personal information in the future.

How long does LiveRamp have to respond to my Request?

We will respond to your opt out request within 15 days of receiving your request.

We will respond to your Access, Category, Correction or Deletion Request within 45 days of receiving your request. If we need more time to process your request, we will notify you within the first 45 days and will request an extension for up to an additional 45 days. If we find that we are unable to respond to your request, we will let you know why and provide your rights to appeal our decision.

We will respond to a Virginia resident’s request to appeal within 60 days of receiving your request.

I opted out. Why am I still seeing advertisements?

We respect the desire to opt out of services enabled and facilitated by LiveRamp. Submitting an Opt out (called “Do Not Sell or Share My Personal Information” and “Limit the Use of My Sensitive Personal Information” in California) means that your data will no longer be used for targeted advertising by our clients who use our services. You may still receive targeted advertising but it will not be fueled by our products or services, or they will not be relevant to your interests and preferences. 

We recommend that you also opt out using the Digital Advertising Alliance’s (DAA) opt out page. This solution will give you broader reach in opting out of ads based on your interests.

How do I stop receiving personalized advertising?

If your goal is to minimize personalized ads by advertisers who use our services, we recommend that you submit an Opt out Request and we will place your identifiers on a filter to minimize our clients’ ability to serve you personalized ads or otherwise transfer your personal information using LiveRamp’s services.

What is an Employee Request?

An employee request is a rights request specific to the information that we hold relating to your relationship to LiveRamp as an employee or applicant for employment or similar relationship (e.g., contractor) or to administer benefits relating to an employee. To continue to provide ongoing services related to employment and to comply with legal requirements to retain employee data, it is often not possible to delete personal information held for employees. Since LiveRamp does not sell or share employee data, an opt out is not available for employee data. Employee data requests are only available to California residents.

Business Representative Request?

A business representative request is a rights request specific to the information that we hold relating to your relationship to LiveRamp as an employee, contractor, or similar role with another company receiving products or services from LiveRamp. To continue to maintain ongoing services with our clients and/or vendors and to comply with legal requirements to retain business related data, it is often not possible to delete personal information held for business representatives. Business Representative data requests are only available to California residents.

Why are you asking me for personal information and/or a selfie to verify my identity?

LiveRamp does not have direct relationships with individual consumers. As such, we cannot maintain consumer password protected accounts that can be readily used to verify your identification. We use third-party identity verification services in order to protect your personal information. The data requested to verify your identity does not create an account with LiveRamp or these third parties. The data is only used and stored as necessary to process your request.

How can I appeal a decision to refuse my request?

If you receive a notice of refusal to take action on a request, most likely due to a failed identity verification, a Virginia resident may appeal our decision. You may submit your appeal via the link on this page. LiveRamp will review your request and will likely reach out to you via email to request additional information about your submission. Within 60 days of receipt of the appeal, LiveRamp will inform you in writing of any final action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If the appeal is denied, LiveRamp will also provide you with a method through which you may contact the Virginia Attorney General to submit a complaint.

What is LiveRamp?

LiveRamp is a data connectivity platform. Our technology sits between you, the consumer, and a brand that markets through advertising. It ensures any data connected across the internet for the purpose of digital advertising considers your privacy and choice a priority at all times.

Our service allows websites that rely on digital advertising to keep your experience free of charge and personalized.

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Privacy

By design, much of the internet is ad-supported, so data provides a much-needed context for delivering a better, more relevant advertising experience to consumers. That said, a culture of accountability is essential to succeed in a data-driven world. LiveRamp believes that consumers should have transparency, visibility, and choice into how their data is being used.

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Data Privacy

We believe that consumers have a fundamental right to decide how their data is used. We also believe in the power of data, and that it can be used to shape our world for the better. Data used properly and ethically benefits consumers, businesses, and the economy. We are committed to education around data privacy, transparency, and choice.