Research Measurement

Outlook for Identity in Advanced Television: Challenges and Opportunities


Winterberry TV Report, Sponsored by LiveRamp

The advanced television (ATV) media market is exploding, and brand marketers and media buyers are keeping up by turning to more addressable ATV channels to extend reach and receive better measurement and optimization options.

Read Winterberry Group’s report, sponsored by LiveRamp, for findings from nearly 150 senior industry experts from both the U.S. and Europe on the challenges and opportunities for identities in ATV in the fields of data, technology, identity, measurement, and more.

Download the report to learn:

  • Which targeted activation paths you can use to reach TV viewers today
  • Why interoperability and collaboration will drive the ATV industry forward
  • How Winterberry Group expects the market to evolve over the next 24-36 months