Addressability, Campaign Optimization, Clean Room, CTV, Data Collaboration, Personalization, Media Optimization
Overview
Netflix helps advertisers reach and engage audiences through deeply personalized, premium experiences. By partnering with LiveRamp, Netflix helps brands automate and individualize ad delivery for deeper engagement, higher performance, and ad experiences as compelling as the content they run beside.
Discover how Netflix is using data collaboration to help advertisers unlock the full potential of streaming by:
- Enabling secure data onboarding as the trusted entry point for advertiser data into the Netflix ecosystem
- Driving personalized ad experiences down to the individual level with unique creative treatments, interactive formats, and content-infused ads
- Optimizing campaigns mid-flight with clean rooms to measure activation against exposures while keeping advertiser data safe
The LiveRamp partnership has been great for us. Having a partner who's trusted by advertisers, helping us bring data in, helping create data collaboration, and helping us deliver better performance for our advertisers is a benefit to the entire industry.
Jon Whitticom / VP Product Ads, Netflix
What's next?
If you’re ready to reach your customers everywhere they spend time, LiveRamp can help. Tap into the essential data collaboration network for the AI era.